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SXSW Recap: Sports Marketing When Fan is King

Shortly before SXSW Sports, Umbel co-hosted our first event with MVPindex, whom we merged with earlier this month. #rePower featured a roundtable on the challenges of sports marketing when fan is king—and how leading teams and brands are thriving. The panelists from Circuit of…

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5 Can’t Miss SXSW Sports Panels on the Fan Experience

Every year, SXSW takes over Austin, bringing together voices from film, music, technology, interactive media and more. In recent years, sports has emerged as a hot track, bolstered this year by increased interest around sports technology both by athletes and tech firms, last seen…

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We’re rePowering Sports Pros in Austin on March 9th

Headed to Austin for a certain conference this March? To kick off the festivities, Umbel and MVPindex are hosting rePower at the historic Seaholm Power Plant on March 9th. Seaholm may no longer power the city, but the space now powers data-driven marketers across…

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[Report] Analyzing the NFL’s Social Fans

While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and Snapchat. The Super Bowl alone had over 170 million social media interactions. After…

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Social Bowl 2018: Eagles vs Patriots Fans [Infographic]

Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but fans of both teams are passionate this weekend (Eagles fans, perhaps, too…

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“Offseason” Isn’t Offseason for Sports Businesses

Players might be taking a well-deserved rest in the offseason, but it’s no vacation for sponsorships, ticket sales, or marketing departments. You know you’ve got draft pick campaigns and you have to prepare for opening day, and…then what? Time to hone in on next…

Implementing Surveys for Data-Driven Marketing

Sports and other live entertainment organizations thrive off understanding their fans. You can try to guess what fans want or go off demographic clues (e.g., you have lots of millennials in your audience, so you should anticipate short attention spans). Or you go to…