Audience Data

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09 Nov: 3 Ways Venues Monetize Stadium WiFi

WiFi is no longer a nice perk for stadiums and arenas—it’s a must. With the popularity of photo and video-driven apps like Snapchat and Instagram, along with file sizes getting better with every new high-res iPhone camera, fans expect to be connected at every…

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11 Apr: 6 Signs of Dirty Data [Infographic]

Less risqué than Dirty Dancing, less provocative than Dirty Diana—dirty data is something you want to keep away from your company. You know from the name that’s it’s probably not good, but what is dirty data? Simply put, it’s data that has errors, mistakes,…

Tickets to a show / event in a hand with a black background.

22 Mar: Give salespeople a more complete view of fans

When people talk about ticket sales, the conversation usually focuses on promotional channels like email, search, social media and display ads, but there’s a crucial element that often gets left out of the conversation: salespeople. Marketing channels are great ways to sell single-game tickets…