Narrowing in and identifying one specific use case — and in this case upsells — is a great way to get started for 2016.
With so much time and money spent by consumers on sports related activities, sports fans are surprisingly hard to reach. Perhaps it’s because (almost) everyone likes some kind of sport. Perhaps it’s because it’s an activity that marketers take for granted. Or, it’s because…
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Why a distributed data warehouse is your best bet in the market
Amazon’s data-backed tactics are taking the cable industry by storm.
Big data profitability depends on your employee’s data literacy.