Marketing

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27 Jan: Thanks to Data, Chivalry Is Not Dead

While we often think of chivalry in a romantic sense, chivalry is something that good marketers apply to their business everyday. Courting our most loyal customers is an essential part of our business. And while it seems so painfully obvious to bedazzle your existing…

Mind-the-Gap-Blog

21 Jan: 3 Ways To Build A Strong CEO-CMO Relationship

A CEO and CMO working together can be one of the most powerful forces for positive change and growth in an organization today. Just listen to the CMO of Philips Healthcare talk to McKinsey about what he and the Philips CEO accomplished together, or read about how…