Access and Act on Audience Data (Without a Data Warehouse)
Unsilo the marketing sources you need to take action
Don’t let data remain inaccessible by key parts of the organization. Bring together the fan data you need to form a complete view of your fans including sources such as marketing automation, CRM, email providers, ticketing providers, social platforms, and more.
Collect new first-party data for your database
You don’t have to be content with the data you have. Use Umbel’s Activations to bring new leads to analyze and target, or add data points to know your current fans better.
Use social authentication to collect brand affinities and demographics straight from the source, or append with third-party Acxiom data within the Umbel platform.
Generate reports and segments in seconds, not days
Data warehouses take months to set up, and a single query can take hours or days. With Umbel, get up and running in two weeks at a fraction of the cost, and then instantly create and compare segments.
Analyze the new audiences from lead-acquisition campaigns and segment previously unknown fans.
Run campaigns, not just queries
With traditional sponsorship inventory, it can be hard to give your sponsors data about campaign performance beyond media impressions.
With Umbel’s digital sponsorships, you can help your sponsors justify their investment with data including conversions, engagement metrics, impressions and more.
Easy-to-use for non-analysts and non-developers
Give business intelligence experts and your dev team time back in their day. No custom code, complicated spreadsheets, or frustrated hair-pulling required.
All your marketing data is accessible from one place. It’s that easy.
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Ready to start acting on data?
Request a demo to see how you can use Umbel to analyze and act on your data in less than 2 weeks.