Sell More Tickets by Unlocking Fan Data

Increase ticket sales with better targeting across every channel.

Find new leads in and out of your database

Add unknown sports and entertainment fans to your database with engaging campaigns. Use social authentication and reveal the characteristics of your biggest fans to target for future ticket and merchandise purchases.

Better yet, find leads already in your database by using Umbel’s lookalike lead scoring based on every data point you have on your audience.

Example of lookalikes grouped together in a cloud of audience and fan data

Increase retention and fan engagement

Use Umbel Activations to build loyalty programs, run contests, leaderboards, scratch-off games and more.

Combine data from Umbel campaigns and sources like email, CRM and ticketing providers to personalize future campaigns that increase season-ticket holder retention and repeat purchases.

Three examples of Engagements including a meme generator, watch and win, and a scratch off code.

Run ticket sales campaigns

Screenshot from Umbel platform with a zoom in on demographics

Create segments based on the demographics, behaviors, and brand affinities of your best customers.

Target niche audiences across channels or leverage Umbel’s Digital Media specialists to analyze data, build campaigns, and sell tickets across Facebook, Instagram, Twitter, Google and other channels.

Drive home the right message at the right time

Screenshot from Umbel platform showing the performance of a campaign in terms of impressions, clicks, and conversions

Develop messaging tuned in to different segments in your audience. Engage fans with subject lines, calls-to-action, and headlines relevant to their unique interests.

Export segments for high ROI marketing and advertising campaigns across the channels where your audience leaves its digital footprint including social, email, web, and more.

Empower your premium sales teams

Warm up your sales calls no matter how cold they are. Offer sales teams interests and demographics about directly into your CRM so they can personalize their outreach.

Score leads to allow salespeople to start outreach to their best bets instead of going in blind.

Flowchart showing more detailed fan records coming out of the Umbel platform

Get Started

Ashley Kahler
Ashley Kahler
Brooklyn Sports & Entertainment
Sr Director, Partnership Marketing & Brand Strategy

“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”

See their story

Chris_Kaiser
Chris Kaiser
Phoenix Suns
Director Of Marketing & Brand Strategy

“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.

See their story

Sharilyn ACL
Sharilyn Mayhugh
Austin City Limits Live
Director of Marketing

“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”

See their story

Supercharge Sponsorships Feat. Brooklyn Sports
Umbel Overview Video
10 (Specific) Ways to Increase Conversions Guide

Ready to start selling tickets?

Request a demo to see how you can use Umbel to sell tickets in less than 2 weeks.