Every. Single. Fan.

Sports and entertainment leaders
use Umbel to…

Ashley Kahler
Ashley Kahler
Brooklyn Sports & Entertainment
Sr Director, Partnership Marketing & Brand Strategy

“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”

See their story

Chris_Kaiser
Chris Kaiser
Phoenix Suns
Director Of Marketing & Brand Strategy

“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.

See their story

Sharilyn ACL
Sharilyn Mayhugh
Austin City Limits Live
Director of Marketing

“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”

See their story

Join over 100 brands that engage fans with Umbel

Selection of Umbel clients: Brooklyn Sports & Entertainment, Austin City Limits Live, Indiana Pacers, Kroenke Sports & Entertainment, Formula 1, San Antonio Spurs, toronto international film festival, Circuit of the Americas, Brooklyn Nets, Minnesota Timberwolves, AEG Presents, Turner, Sony Music, Arizona Coyotes, Florida Panthers

Want to get really data driven? Meet first-party data.

First-party data is your data you get from your fans.
This is how we get that (first) party started.
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Grow your fan base

Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.

circle depicting a full view of a fan including demographics, ticket purchases, opened emails, social activity, and location

Manage data

Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.

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Know your audience

Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.

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Drive revenue

Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.

Who are your fans?

(Besides us)
Two faces with icons above each including a ticket stub, a basketball, play button, TV, football helmet, and a dog paw

Collect and act on real-time data to understand fans, sell more gameday tickets, and drive sponsorships.

Two faces with icons above each including a drama mask, a pizza, and a music icons

Capture fan data at festivals, venues and other live events to increase ticket sales and engage your audiences.

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Get Started

Interested? Curious?
Get a look under the hood or just send us a question or two (or a hundred).

Latest News

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Target Your Most Valuable Fans [Free Guide]

When you look at your team’s schedule before the season starts, there are always certain games that jump out. It’s not the rivalry games or the ones that fall on holidays that your eyes hone in on. Instead, it’s often the games you know…

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How the Phoenix Suns and Florida Panthers Leverage Fan Data

Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Sports organizations should no longer simply lump their fans into two categories, die-hards and casuals. With the ability to collect and combine data about…

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Jumbo Shrimp select Umbel as platform for fan engagement

Umbel helps Jumbo Shrimp understand and serve Crustacean Nation JACKSONVILLE, Fla. – To understand and better engage the fans in Crustacean Nation, the Jacksonville Jumbo Shrimp are partnering with Umbel as their platform for fan engagement. Collaborating since before the 2018 season, Umbel helps…