Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Join over 100 brands that engage fans with Umbel
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
While social media began as an “add-in” to partnerships, it’s become a must-have for any sponsorship strategy. And sponsors aren’t just asking to throw some social media posts into their contracts — they increasingly need proof of ROI and ROO. We’ve not only seen…
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Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Sports organizations should no longer simply lump their fans into two categories, die-hards and casuals. With the ability to collect and combine data about…