Use MVPaudience (powered by Umbel) to…
“We empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales.”
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
Join over 100 brands that engage fans with our audience platform
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
It’s time for a brand new chapter in our company’s history. We are thrilled to unveil our new brand, new website, and renewed vision for Umbel and MVPindex. After merging with MVPindex last February, we set forth on a path to become the new…
Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this, data has become critical to sports teams for…
Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium, or following their favorite teams and players on social channels. To do this, data has become critical to sports teams for…