Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
Convert unknown fans
to known customers
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Some of our clients
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
You might think it’s easier than ever to reach fans, but when we view 4-10,000 ads a day, billboards and television ads aren’t going to cut it when you need to drive attendance, sell merchandise, and make sponsors happy. So with all that competition,…
Corporate Partnerships are evolving… Years ago, sports sponsorships were by and large a feel-good expenditure: The SVP of Marketing loved seeing his company logo on a big sign in your venue or the CEO was enamored with the VIP access her company received as…
Brooklyn Sports & Entertainment leveraged first-party data management platform provider to drive sponsorship revenue with a digital campaign AUSTIN, Texas, Sept. 8, 2017 /PRNewswire/ — Umbel, the leading first-party data management platform for sports and entertainment organizations, working alongside Brooklyn Sports & Entertainment (BSE) and JetBlue. Together,…