Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
Convert unknown fans
to known customers
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Some of our customers
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
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The NHL might not have quite the social following of La Liga or the NBA, but NHL fans are still some of the most engaged and passionate sports fans out there. They follow teams’ (and to a less extent, players’) every moves across Facebook,…