Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Join over 100 brands that engage fans with Umbel
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
With weekly controversies around data misuse and breaches (e.g., Equifax, Cambridge Analytica, My Fitness Pal), along with the upcoming EU privacy regulation, GDPR, organizations can’t afford not to prioritize protecting fans and customers. But with such a deluge of information, it can be difficult…
With April 17th days away, we’ve got taxes on our mind. And while the tax bill that went into effect in January has already impacted individuals, that bill has sports organizations, particularly college athletics, wondering how the bill will impact them over the next…
In the wake of the upcoming GDPR, as well as recent data breaches and alleged data misuse with Cambridge Analytica, Equifax, My Fitness Pal, and others, it’s never been a better time for organizations to take a close look and ask hard questions around…