Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Join over 100 brands that engage fans with Umbel
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
This article is excerpted from the SportTechie + Umbel report, “How to Create the Ultimate Fan Experience.” Learn about more how teams like the Panthers, Pacers, and Brooklyn Nets drive engagement and ticket sales with fan data by downloading the full report. Only a…
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Organizations aren’t ready for GDPR, the General Protection Data Regulation. Only 40 percent of companies in the UK have begun preparing for the wide-ranging privacy regulation as of mid-2017, along with 28 percent in the EU and only five percent of those in the…