Use MVPaudience (powered by Umbel) to…
“We empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales.”
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
Join over 100 brands that engage fans with our audience platform
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Manage data
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Drive revenue
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
Collect and act on real-time data to understand fans, sell more gameday tickets, and drive sponsorships.
Capture fan data at festivals, venues and other live events to increase ticket sales and engage your audiences.
Get Started
Get a look under the hood or just send us a question or two.
Latest News
It’s time for a brand new chapter in our company’s history. We are thrilled to unveil our new brand, new website, and renewed vision for Umbel and MVPindex. After merging with MVPindex last February, we set forth on a path to become the new…
Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this, data has become critical to sports teams for…
Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium, or following their favorite teams and players on social channels. To do this, data has become critical to sports teams for…