Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
Sell more
tickets
Convert unknown fans
to known customers
Drive sponsorship
revenue
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Some of our customers
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Manage data
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Drive revenue
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
Collect and act on real-time data to understand fans, sell more gameday tickets, and drive sponsorships.
Capture fan data at festivals, venues and other live events to increase ticket sales and engage your audiences.
Get Started
Get a look under the hood or just send us a question or two (or a hundred).
Latest News
Austin, TX – Austin Elite Rugby Management proudly announces a partnership with Umbel, the leading first-party data management platform for sports and entertainment, as their Official Fan Engagement Platform. Umbel is headquartered in Austin, Texas. “As the leading fan engagement platform in the sports and…
“Technology will literally impact every aspect of sport,” Swansea City FC’s Steve Kaplan declared at a Leaders Week chock-full of provocative content and endless networking. And while technology and its disruptive impact on the sports industry is now a table-stakes theme for all of…
From teams to venues to players and even mascots, the sports industry is all in on social media. And for good reason: fans are eating it up. 175.5 million sports fans interacted with posts for Super Bowl LI alone and the majority of younger…