Unify • Collect • Enhance • Segment • Personalize • Drive ROI


Umbel helps you securely collect first-party customer data and combine all of your existing data from multiple sources to give you a complete view of your customers. Learn how we help sports and entertainment companies, brands and retailers create high-value segments in seconds and personalize millions of customer journeys.


Create High-Value Customer Segments in Seconds

Umbel integrates all your data across online and offline channels. We clean the data, eliminate duplicates and enhance customer profiles with additional third-party data. You can also collect first-party data to grow your marketing reach in minutes with our CRM Acquisition Tool, even without technical expertise.

With our intuitive interface, you can sort and query this data and create the exact customer segments you want in just seconds. Umbel continually syncs this valuable data back to your existing systems, so you can reach the right people, with the right messaging, via the right channels, in real time.


See all of your customer data at a glance or dive deep with our beautiful, easy-to-use interface. Create high-value customer segments to make data-driven decisions and increase ROI.
Take a Closer Look


Umbel’s proprietary Digital Genome® technology processes petabytes of data into actionable insights in seconds, so marketers can customize campaigns better in real time.
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Our mission is to make data the most valuable asset you own. That's why we built the world's best platform to make data visual and actionable, while protecting the data rights of all.
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“Umbel is a powerful tool to identify our customers' demographics and interests. The data insights help us find new customers similar to existing ones and cost-effectively drive ROI.”

Chris Nohara, Product Manager, ASICS
How data helps drive mobile sales & increase brand awareness

the blog

6 Factors Driving the Massive Growth of Music Festivals

There are currently more than 800 music festivals in the U.S. and growing. In 2014, the five biggest festivals combined grossed more than $183 million in ticket sales in 2014 not including sponsorships or merchandise, food and alcohol sales. Here are the top 7 reasons that music festivals are growing exponentially: read more

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in the news

Umbel Announces New Chief Marketing Officer, Lisa Pearson

Umbel, a leading customer data platform headquartered in Austin, TX, today announced that Lisa Pearson will join the company as Chief Marketing Officer. read more

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How the Pacers Use Data to Sell More Tickets

The smartest sports teams today are using customer data to drive awareness, reach new fans, and sell more tickets. That could be you. read more

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See Umbel in Action

Learn how Umbel can help you do more with your data. Fill out this short form to schedule a demo, and we’ll email you right away.