Total Audience Measurement Has Arrived.
Sports and entertainment leaders
use Umbel to…
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
“We’re seeing huge conversion with our reach extension campaigns. Our ROI has been anywhere from 24x on the low end, all the way up to 47x.”
Join over 100 brands that engage fans with Umbel
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
MVPindex® and Umbel® Announce Merger, Create First-Ever Solution for Total Social Audience Measurement in the Sports and Entertainment Industries AUSTIN, Texas – Feb. 15, 2018 – Industry leaders MVPindex® and Umbel® today announced the merger of the two companies, reinventing the way the entire…
While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and Snapchat. The Super Bowl alone had over 170 million social media interactions. After…
Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but fans of both teams are passionate this weekend (Eagles fans, perhaps, too…