Every. Single. Fan.
Sports and entertainment leaders
use Umbel to…
“We empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales.”
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
Join over 100 brands that engage fans with Umbel
Want to get really data driven? Meet first-party data.
This is how we get that (first) party started.
Grow your fan base
Bring your customers and unknown fans into focus with detailed profiles—collect rich data with engaging campaigns on any channel including web, mobile, social, check-in, and more.
Combine your new data with other sources (email, CRM, etc.). Cleaning up your data and enhancing it with other demographics gets it ready for you to use.
Know your audience
Identify unique segments from demographics, behaviors or brand affinities. Compare different segments and export audience lists for targeting on their favorite channels.
Where the magic happens: once you’ve found the ideal customer, reach them or lookalikes with high ROI campaigns across Facebook, Twitter, Google, and more.
Who are your fans?
Sports teams want to engage every fan that watches a game or enters their stadium, and fan data has become critical to sports teams not only reaching fans on the right channels, but understanding them wherever they might be. In our new series, we’re going…
While social media began as an “add-in” to partnerships, it’s become a must-have for any sponsorship strategy. And sponsors aren’t just asking to throw some social media posts into their contracts — they increasingly need proof of ROI and ROO. We’ve not only seen…
When you look at your team’s schedule before the season starts, there are always certain games that jump out. It’s not the rivalry games or the ones that fall on holidays that your eyes hone in on. Instead, it’s often the games you know…