Combine existing data and undiscovered data across platforms and organizational silos.
Add an identity layer to exponentially increase the value of audience data.
Maximize the value of your existing audience stack investment.
Visualize
See your audience at a glance or dive deep with a beautiful, clean interface.
Empower marketing and sales teams to easily create custom segments and activate audiences.
Know exactly who is interacting with your content or brand in real-time.
Convert
Turn anonymous audiences into addressable subscriber bases.
Increase customer lifetime value by personalizing your product.
Model your best customers to drive precision marketing at scale.
Our Interface
View, build and track segments
Explore traditional core segments or build custom intelligent segments to identify and track your most valuable audience cohorts across platforms, behaviors and time.
Collect data right here, right Now
Start collecting rich data immediately by launching your audience activators with Umbel’s platform. Our easy wizard requires no technical know-how to build and launch a robust, smart data-collecting app.
Precision Market to Segments
Integrate with your email service provider, DMP, ad server, and other existing systems via our interface or our extensive APIs.
Reach More of the Best
Leverage your data across Facebook, LinkedIn, Twitter, and other ad networks to drive valuable user behaviors such as ticket purchases, video plays, and app installs.
Our Clients
Umbel is effective. It works. We're into it.
- Sharilyn Mayhugh, Director of Marketing, ACL Live At Moody Theater
Uncovering what motivates audiences to buy our products and services is not something we were able to assess with this level of precision in the past. Historical solutions and data methodologies simply lacked the acumen inherent to Umbel’s Digital Genome analysis.
- Allen Noren, VP of Online & Digital Initiatives, O'Reilly Media
Umbel showed us the importance of collecting our audience data, helped us make sense of it, and used it to reach the F1USGP fans we’d been missing.
- Geoff Moore, Director of Marketing, Circuit of The Americas
Vox uses Umbel to really understand our audience. We are a premium publisher and understanding our audience is incredibly important to not only how we develop that audience and how we create content, but also how we build great experiences for our brand partners.
- Trei Brundrett, Chief Product Officer, Vox Media
One of the richest areas of Umbel is the brand segments, in terms of what other brands this audience is engaging with. We plan to use that data going forward to be able to target additional sponsors and other clients that match with this group of people.
Taken as a whole, the [100 AngelList Startups to Watch] represents a powerful cross-section of today’s best technology startups. It should be a useful jumping off point for entrepreneurs to find inspiration and for consumers to find something cool to try.
As more and more publishers have fewer resources to boost monetization, Umbel’s technology — and this strategic partnership — could give them the tools to engage with audiences and pitch them to advertisers.
Let the good times roll. Fun Fun Fun Fest brought its unique comedy and music to more people than ever and saw a much higher return on investment. Among the results, the festival saw 30X return on ad spend from ticket sales.
The mascot unlocks conversation after conversation,” says Umbel CEO H.O. Maycotte. “It’s fun to have a little something playful in the business-to-business space.” For those braving the South-by crowds, be prepared for a little something weird. That’s just part of the deal, friendo.
Mad Men 2.0? ... Umbel impressed [him] not just with the depth of data it can analyze quickly, but also with its user experience and design, including a simply readable dashboard and reports.
For most users on the web, especially as a consumer's baseline data intelligence increases, doing the right thing means transparency during collection and usage.
