We’re Not Just Managing Data.
We’re Transforming the Fan Experience.
We bring the biggest names in sports and entertainment closer to their fans so they can bring in more revenue and drive fan engagement. With Umbel, fan-based organizations around the world are taking the leap to join our mission in making data their most valuable asset.
Teams and brands can now access all their fan data in one place, acquire new data, analyze and segment data to understand fans, and act on fan data with highly targeted, revenue-driving campaigns.
Our exec team
Yeah, we’re data-driven, but our people are at the heart of everything we do.
Meet some of the people behind the curtain.
Lisa Pearson is the CEO of Umbel with 25+years experience in high growth companies. In her multiple executive roles, she’s been responsible for setting company vision and strategy; driving business performance through organic growth, global expansion and M&A; as well as navigating corporate exits including IPO, LBO and acquisition. A NYC transplant, she calls Austin home and has traded bagels for breakfast tacos.
Iser leads Umbel’s finance and operations teams, bringing 25+ years of experience directing best-in-class organizations such as Accenture, Fiserv, Virtual Bridges, and Cimation. Apart from his work on multiple nonprofit boards, he was an Uber driver for a single ride.
Natasha’s combined the art and science of marketing and technology to increase revenue at companies like Eloqua and Oracle Marketing Cloud. She’s passionate about customer-focused marketing and her borderdoodle, Ruby (not necessarily in that order).
Mike is a seasoned sports marketing executive leading teams for the MLS, MLB, NFL, and most recently the NBA’s San Antonio Spurs. While he loves playing soccer, he was never invited to help Columbus Crew SC in that capacity.
Olivia is a consultative leader with 20+ years of expertise in change management, learning design, and client success for enterprises. She’s led teams for Accenture, Bazaarvoice and more, but her favorite job is still slinging subs.
Kevin is an entrepreneurial tech and data science leader with a decade of experience in big data and analytics. He holds multiple patents, has started and grown data science teams, and has destroyed 3 microwaves while sciencing.
Higinio “HO” Maycotte
Hot off the presses
Brooklyn Sports & Entertainment leveraged first-party data management platform provider to drive sponsorship revenue with a digital campaign AUSTIN, Texas, Sept. 8, 2017 /PRNewswire/ — Umbel, the leading first-party data management platform for sports and entertainment organizations, working alongside Brooklyn Sports & Entertainment (BSE) and JetBlue. Together,…
Marketers Can Now Focus Campaigns On Opponent-based, Player Specific, Weekend vs Weekday, Super, Premium Buyer and Special Interest Fans Austin, Texas – August 04, 2017 – Today, Umbel, the leading first-party data management platform for sports and entertainment with over 100 clients, announced the launch…
“At a glance, you might think an NBA basketball team, especially one winning championships, would essentially sell itself. The fan base is massive and dedicated. The money appears to flow mightily. But Mike Malo, former vice president of brand and marketing for the San…