We’re Not Just Managing Data.
We’re Transforming the Fan Experience.

representation of Umbel app in a browser, surrounded by tickets, dollar signs, a mobile phone, email, a Facebook-esque Like and ID cards

We bring the biggest names in sports and entertainment closer to their fans so they can bring in more revenue and drive fan engagement. With Umbel, fan-based organizations around the world are taking the leap to join our mission in making data their most valuable asset.

Teams and brands can now access all their fan data in one place, acquire new data, analyze and segment data to understand fans, and act on fan data with highly targeted, revenue-driving campaigns.

Our exec team

Yeah, we’re data-driven, but our people are at the heart of everything we do.
Meet some of the people behind the curtain.
Lisa Pearson (serious)
Lisa Pearson
CEO

Lisa Pearson is the CEO of Umbel with 25+years experience in high growth companies. In her multiple executive roles, she’s been responsible for setting company vision and strategy; driving business performance through organic growth, global expansion and M&A; as well as navigating corporate exits including IPO, LBO and acquisition. A NYC transplant, she calls Austin home and has traded bagels for breakfast tacos.

iser2
Iser Cukierman
CFO

Iser leads Umbel’s finance and operations teams, bringing 25+ years of experience directing best-in-class organizations such as Accenture, Fiserv, Virtual Bridges, and Cimation. Apart from his work on multiple nonprofit boards, he was an Uber driver for a single ride.

natasha2
Natasha Morgan
VP of Marketing

Natasha’s combined the art and science of marketing and technology to increase revenue at companies like Eloqua and Oracle Marketing Cloud. She’s passionate about customer-focused marketing and her borderdoodle, Ruby (not necessarily in that order).

mike2
Mike Malo
VP of Business Development

Mike is a seasoned sports marketing executive leading teams for the MLS, MLB, NFL, and most recently the NBA’s San Antonio Spurs. While he loves playing soccer, he was never invited to help Columbus Crew SC in that capacity.

olivia2
Olivia Derr
VP of Client Services

Olivia is a consultative leader with 20+ years of expertise in change management, learning design, and client success for enterprises. She’s led teams for Accenture, Bazaarvoice and more, but her favorite job is still slinging subs.

kevin2
Kevin Safford
Sr. Director of Engineering

Kevin is an entrepreneurial tech and data science leader with a decade of experience in big data and analytics. He holds multiple patents, has started and grown data science teams, and has destroyed 3 microwaves while sciencing.

Board Members

Tom Meredith
Zach Landry
Lisa Harris
John Raymond
Higinio “HO” Maycotte

Hot off the presses

Looking for a few good Umbelers

Join our team in our mission of empowering sports and entertainment brands to connect with fans—and drink a few hundred LaCroix along the way.