We’re Not Just Managing Data.
We’re Transforming the Fan Experience.

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We bring the biggest names in sports and entertainment closer to their fans so they can bring in more revenue and drive fan engagement. With Umbel, fan-based organizations around the world are taking the leap to join our mission in making data their most valuable asset.

Teams and brands can now access all their fan data in one place, acquire new data, analyze and segment data to understand fans, and act on fan data with highly targeted, revenue-driving campaigns.

Looking for a few good Umbelers

Join our team in our mission of empowering sports and entertainment brands to connect with fans—and drink a few hundred LaCroix along the way.

Hot off the presses

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Jumbo Shrimp select Umbel as platform for fan engagement

Umbel helps Jumbo Shrimp understand and serve Crustacean Nation JACKSONVILLE, Fla. – To understand and better engage the fans in Crustacean Nation, the Jacksonville Jumbo Shrimp are partnering with Umbel as their platform for fan engagement. Collaborating since before the 2018 season, Umbel helps…

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Umbel joins LPGA Family as Official Marketing Partner

LPGA looks to utilize Umbel’s platforms to broaden fan base and enhance global reach DAYTONA BEACH, Fla., March. 6, 2018 – The Ladies Professional Golf Association (LPGA) announced today that Umbel, an innovative company that specializes in highly targeted marketing campaigns and fan engagement,…