Data-driven technology for sports, media and entertainment.

About Us

We Make Data Your Most Valuable Asset

We believe data should be the most valuable asset that a company owns. To that end, Umbel specializes in helping some of the most recognizable names in sports, media, entertainment, and the nonprofit sector aggregate customer data, gather insights and drive revenue. We are passionate about making data beautiful and actionable so you are empowered to improve your business, improve customer experiences and improve the world.


Leading By Example

We lead by example, persevere with grit and build on our success. Interested in joining our team? Check out our careers page.

Higinio "H.O." Maycotte

CEO, Founder

Lisa Pearson


Travis Turner

Chief Architect, Founder

Jonathan Spillman

VP of Operations

Troy Lanier

VP of Innovation

Brian Cummins

VP of Product Management

Jordan Yeats

VP Alliances & Partnerships

Ahmed Taleb

VP of Customer Success

Nick Goggans

VP of Strategic Accounts, Co-Founder

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