We’re Not Just Managing Data.
We’re Transforming the Fan Experience.
We bring the biggest names in sports and entertainment closer to their fans so they can bring in more revenue and drive fan engagement. With Umbel, fan-based organizations around the world are taking the leap to join our mission in making data their most valuable asset.
Teams and brands can now access all their fan data in one place, acquire new data, analyze and segment data to understand fans, and act on fan data with highly targeted, revenue-driving campaigns.
Our exec team
Yeah, we’re data-driven, but our people are at the heart of everything we do.
Meet some of the people behind the curtain.
Iser leads Umbel’s finance and operations teams, bringing 25+ years of experience directing best-in-class organizations such as Accenture, Fiserv, Virtual Bridges, and Cimation. Apart from his work on multiple nonprofit boards, he was an Uber driver for a single ride.
Natasha’s combined the art and science of marketing and technology to increase revenue at companies like Eloqua and Oracle Marketing Cloud. She’s passionate about customer-focused marketing and her borderdoodle, Ruby (not necessarily in that order).
Mike is a seasoned sports marketing executive leading teams for the MLS, MLB, NFL, and most recently the NBA’s San Antonio Spurs. While he loves playing soccer, he was never invited to help Columbus Crew SC in that capacity.
Olivia is a consultative leader with 20+ years of expertise in change management, learning design, and client success for enterprises. She’s led teams for Accenture, Bazaarvoice and more, but her favorite job is still slinging subs.
Kevin is an entrepreneurial tech and data science leader with a decade of experience in big data and analytics. He holds multiple patents, has started and grown data science teams, and has destroyed 3 microwaves while sciencing.
Higinio “HO” Maycotte
Hot off the presses
LPGA looks to utilize Umbel’s platforms to broaden fan base and enhance global reach DAYTONA BEACH, Fla., March. 6, 2018 – The Ladies Professional Golf Association (LPGA) announced today that Umbel, an innovative company that specializes in highly targeted marketing campaigns and fan engagement,…
MVPindex® and Umbel® Announce Merger, Create First-Ever Solution for Total Social Audience Measurement in the Sports and Entertainment Industries AUSTIN, Texas – Feb. 15, 2018 – Industry leaders MVPindex® and Umbel® today announced the merger of the two companies, reinventing the way the entire…
Leading software platform for sports and entertainment companies further safeguards customer data with commitment to highest security standards AUSTIN, TX – October 24, 2017 – Umbel, the leading first-party data management platform for sports and entertainment organizations, announced it has officially been validated by…