We’re Not Just Managing Data.
We’re Transforming the Fan Experience.

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We bring the biggest names in sports and entertainment closer to their fans so they can bring in more revenue and drive fan engagement. With our audience platform, fan-based organizations around the world are taking the leap to join our mission in making data their most valuable asset.

Teams and brands can now access all their fan data in one place, acquire new data, analyze and segment data to understand fans, and act on fan data with highly targeted, revenue-driving campaigns.

Looking for a few good members for our team

Join our team in our mission of empowering sports and entertainment brands to connect with fans—and drink a few hundred LaCroix along the way.

Hot off the presses

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Austin Elite Rugby partners with Umbel to engage US rugby fans

Austin, TX – Austin Elite Rugby Management proudly announces a partnership with Umbel, the leading first-party data management platform for sports and entertainment, as their Official Fan Engagement Platform. Umbel is headquartered in Austin, Texas. “As the leading fan engagement platform in the sports and…