Umbel Fan Activation
Use Activations to…
Activate unknown fans
Gather rich, first-party data
Offer rewards & content
Why fans love Activations
Not just about the event
Event organizers are competing with bars, homes, and other events. People aren’t just coming for the game or the music—they’re coming for the experience.
They’re fun. Period.
If you want fan data, you better make it worth their while. Check out how you can engage and delight fans below.
Excite fans like never before
Getting to know event-goers
Ticket resellers and groups make it tough to know who’s coming to events. Activation campaigns help discover those fans and take the guesswork out of ticket sales and marketing.
Vital social data at your fingertips
Social authentication in our Activations gathers rich data about new and existing fans, including demographics, likes, and interests. It’s sent into our platform for you to run personalized campaigns.
More digital sponsorship inventory
Offer brands and businesses the opportunity to sponsor or co-sponsor anything from wi-fi logins to scratch-offs, and give them more metrics than a billboard can ever give.
Up and running by…yesterday.
Create and launch engaging campaigns on your website, mobile app, check-in, email, and more in minutes from our customizable templates. Or let our creative team do the work start-to-finish.
Types of Activations
Unlock Codes
Drive fans where you need by having them complete a set of activities over time and earn sweepstakes entries.
Trivia
Find your biggest fans with questions for them to earn entries, unlock items, or reach the top of the leaderboard.
Voting
Get out the vote using social, clicks or SMS and reward fans and fan-favorites.
Pick’em
Leverage your biggest fans and have them pick the outcome to earn extra entries, unlock items, etc.
Polls
Get answers from fans about the questions you and your sponsors care about most.
Galleries
Showcase user-generated content, including social posts and photos, and encourage others to join the fun.
Scratch-off
Reward fans for swiping, scratching, twisting, etc. with earned entries, reveal codes or unlocked items or content.
Memes
Engage fans with a chance to create shareable content that offers you rich, first-party data.
Mix and match your favorite Activations to drive fans to in-venue and online locations.
Personality quizzes
Generate buzz with questions that offer fans insights about their personality, spirit animal, etc.
Waivers
Cover all your bases and collect crucial first-party data by having fans fill out waivers with forms or social auth.
Lead pages (sign-ups)
Gain deep fan insights with customized forms or social auth to unlock coupons, content, entries, and more.
Basic
Create quick data-collection opportunities such as RSVPs, event check-ins, and contest entries in just minutes.