Umbel Fan Activation

Interactive campaigns grow your reachable fanbase.

Use Activations to…

Unknown fan with a gem above her head.
Activate unknown fans
ID cards showing fan data
Gather rich, first-party data
Receipt and a gold medal.
Offer rewards & content

Why fans love Activations

Illustration of various hands taking pictures, holding a ticket, using apps.

Not just about the event

Event organizers are competing with bars, homes, and other events. People aren’t just coming for the game or the music—they’re coming for the experience.

They’re fun. Period.

If you want fan data, you better make it worth their while. Check out how you can engage and delight fans below.

Excite fans like never before

Magnifying glass focusing on a ticket to demonstrate better ticket sales

Getting to know event-goers

Ticket resellers and groups make it tough to know who’s coming to events. Activation campaigns help discover those fans and take the guesswork out of ticket sales and marketing.

Pair of hands grasping a diamond

Vital social data at your fingertips

Social authentication in our Activations gathers rich data about new and existing fans, including demographics, likes, and interests. It’s sent into our platform for you to run personalized campaigns.

Three sets of bars on a browser screen depicting campaign analytics.

More digital sponsorship inventory

Offer brands and businesses the opportunity to sponsor or co-sponsor anything from wi-fi logins to scratch-offs, and give them more metrics than a billboard can ever give.

Wand with a paint palette to demonstrate creative services

Up and running by…yesterday.

Create and launch engaging campaigns on your website, mobile app, check-in, email, and more in minutes from our customizable templates. Or let our creative team do the work start-to-finish.

Types of Activations

Unlock Codes
Screenshot from a Mountain Dew sponsored unlock code

Drive fans where you need by having them complete a set of activities over time and earn sweepstakes entries.

Screenshot from an F1 trivia activation

Find your biggest fans with questions for them to earn entries, unlock items, or reach the top of the leaderboard.

TCU voting activation example

Get out the vote using social, clicks or SMS and reward fans and fan-favorites. 

Jaguars pick em activation example

Leverage your biggest fans and have them pick the outcome to earn extra entries, unlock items, etc.

Miss U poll activation example

Get answers from fans about the questions you and your sponsors care about most.

example of a gallery activation with the stankface meme

Showcase user-generated content, including social posts and photos, and encourage others to join the fun.

scratch off activation example

Reward fans for swiping, scratching, twisting, etc. with earned entries, reveal codes or unlocked items or content.

example of a meme generator activation

Engage fans with a chance to create shareable content that offers you rich, first-party data.

example of a scavenger hunt activation

Mix and match your favorite Activations to drive fans to in-venue and online locations.

Personality quizzes
example of a personality quiz activation

Generate buzz with questions that offer fans insights about their personality, spirit animal, etc.

example of NCAA waiver activation

Cover all your bases and collect crucial first-party data by having fans fill out waivers with forms or social auth.

Lead pages (sign-ups)

Gain deep fan insights with customized forms or social auth to unlock coupons, content, entries, and more.


Create quick data-collection opportunities such as RSVPs, event check-ins, and contest entries in just minutes.

Ready to engage and activate fans?