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[Report] Analyzing the NFL’s Social Fans

While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and Snapchat. The Super Bowl alone had over 170 million social media interactions. After…

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Social Bowl 2018: Eagles vs Patriots Fans [Infographic]

Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but fans of both teams are passionate this weekend (Eagles fans, perhaps, too…

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“Offseason” Isn’t Offseason for Sports Businesses

Players might be taking a well-deserved rest in the offseason, but it’s no vacation for sponsorships, ticket sales, or marketing departments. You know you’ve got draft pick campaigns and you have to prepare for opening day, and…then what? Time to hone in on next…

Implementing Surveys for Data-Driven Marketing

Sports and other live entertainment organizations thrive off understanding their fans. You can try to guess what fans want or go off demographic clues (e.g., you have lots of millennials in your audience, so you should anticipate short attention spans). Or you go to…

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New Report: How to Create the Ultimate Fan Experience

“Teams are beginning to understand that there is additional value beyond being a ticketed customer.” Game Day is no longer just about the game. Fans can now interact with teams and brands in ways you couldn’t have dreamt up twenty years ago. But while…

Why Sports Marketers Need to Act On GDPR… Now

As we hurtle towards May 2018, many teams and venues are still woefully, yet very understandably, underprepared for the implementation of GDPR (the General Data Protection Regulation). This may seem like an IT or BI issue, but GDPR affects the day-to-day heartbeat of the…