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Target Your Most Valuable Fans [Free Guide]

When you look at your team’s schedule before the season starts, there are always certain games that jump out. It’s not the rivalry games or the ones that fall on holidays that your eyes hone in on. Instead, it’s often the games you know…

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How the Phoenix Suns and Florida Panthers Leverage Fan Data

Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Sports organizations should no longer simply lump their fans into two categories, die-hards and casuals. With the ability to collect and combine data about…

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Infographic: The Necessary Ethics of Data Collection and Use

The average business pays $4.3 million in costs from lost customers resulting from data breaches. And that’s just a portion of the costs, which also include the costs of detection, notification, post-breach response, and one that cannot be ignored, the reputation of your business….

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5 (More) High-Value Fan Segments for Sports Teams

With the fragmentation of how fans consume sports and sponsoring brands vying for those fans’ attention, personalized advertising from first-party data is a must for marketers in sports and entertainment. Particularly when the new EU regulation, GDPR, restricts the use of third-party demographics (along…

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2018 NFL Social Draft [Infographic]

With the draft underway in Arlington, questions are swirling around: Who will be selected? In what round? For what reason? But what about players’ value off the field? Our friends at MVPindex put an infographic together using data from their platform to find out…

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How College Athletics Can Respond to Tax Changes

With April 17th days away, we’ve got taxes on our mind. And while the tax bill that went into effect in January has already impacted individuals, that bill has sports organizations, particularly college athletics, wondering how the bill will impact them over the next…

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Best Practices for Ethical Data Collection and Use

In the wake of the upcoming GDPR, as well as recent data breaches and alleged data misuse with Cambridge Analytica, Equifax, My Fitness Pal, and others, it’s never been a better time for organizations to take a close look and ask hard questions around…