This article has been reposted with permission from Mediapost. When Billy Beane, the Oakland Athletics’ GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players. Avoiding subjective metrics like stolen bases and fielding percentage helped the A’s…
You have the next great idea, but your bank account tells you to make it a reality, you must find investors. One of the most challenging parts of the early stages of entrepreneurship is raising capital. It’s not always intuitive, and the traits that make you a great founder might not be the ones that allow you to secure capital.
Neuromarketing and artificial intelligence are lending a helping hand to marketers who are making their way down the unknown path of psychological responses.
In tech, it is a man’s world. And although we’ve seen an upward trend in women joining the tech industry, the growth is simply still too slow.
The data champion at your company is likely the one who is helping to drive leads, close deals and provide the most visibility into how the business is performing.
I once had an employee ask me how her productivity stacked up against her peers. While she felt like her time was stretched fairly thin, she wasn’t quite clear on if she needed an attitude adjustment or a workload adjustment. Data is an excellent…
When there is a data breach or algorithms spewing out less than favorable results, who is the first person to blame? Typically, it’s the CEO.
When navigating through mounds of new customer data, it can often be unclear what direction you should turn. In an effort to help marketers make smarter decisions, here are seven simple ways to keep your data clean, in order, and most importantly, useful. 1.)…
In 1992, they released an album called “Automatic for the People” named after a restaurant called Weaver D’s in Athens, Georgia. Known for their dedication to customer service, the quaint restaurant’s slogan was dedicated to customer service – whatever the customers wanted, they could have automatically.
If Super Bowl ads are an indicator, then perhaps we are bettering ourselves and politics might be part of the influence.