Teams know when their schedules are released that there will be “easy” and “hard” games to sell. Typically, we see our clients rank their games based on opponents, start time and day of the week. Those rankings shift over the course of the season…
Why Data is Essential for Marketing Success in The Arts
As a lover of art working at a fast-paced technology startup in Austin, Texas, I often find myself thinking about the interaction of four worlds: art, community, education and technology. One topic of conversation that seems to be constantly arising in this intersection is…
There is always lot of talk in the music industry about streaming. From the artist’s ability to control their music, to profitability and to the increase of accessibility for the fans.
The data being collected on players and teams helps improve performance and reduce injuries, but teams are missing the other half of the equation: the fans.
As a nonprofit organization, you are coming to the end of your “Super Bowl” season. The rush for new donors, capital campaigns, annual gifts from constituents and fundraising events like #givingtuesday make the end of year and January a very busy and exciting time….
What Internet Retailers Need to Know R
The Tripod of Your Community: Brands, Sports and Fans