Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this, data has become critical to sports teams for…
If Super Bowl ads are an indicator, then perhaps we are bettering ourselves and politics might be part of the influence.
Nothing lights up a creative marketer more than a brilliant campaign that strikes an emotional chord with the target. So can something as impersonal and abstract as “big data” really really have an emotional impact? In Daniel Gilbert’s book “Stumbling on Happiness,” he offers…
ith a few simple steps you can leverage your segmented customer data to massively improve the targeting and accuracy of your social campaigns.
Say you sell blue widget subscriptions. Wouldn’t it be great to know that customers who convert for “best blue widgets” generally keep their subscriptions for 8 months ($200), whereas customers who convert under “fast blue widgets” don’t make it through the free trial ($0)?…
DMP IQ Test: How Intelligent Are Your Ads?
How big data delps to influence the influencers with traditional advertising.
Intelligent ads are truly transformative across the sales landscape.
Rise above marketing challenges and welcome the opportunity instead.
Mary Meeker’s newest take on Big Data, and where it’s going next.