Audience Data

2017_DirtyData_infographic_HEADER-1

11 Apr: 6 Signs of Dirty Data [Infographic]

Less risqué than Dirty Dancing, less provocative than Dirty Diana—dirty data is something you want to keep away from your company. You know from the name that’s it’s probably not good, but what is dirty data? Simply put, it’s data that has errors, mistakes,…

Tickets to a show / event in a hand with a black background.

22 Mar: Give salespeople a more complete view of fans

When people talk about ticket sales, the conversation usually focuses on promotional channels like email, search, social media and display ads, but there’s a crucial element that often gets left out of the conversation: salespeople. Marketing channels are great ways to sell single-game tickets…