This week, we’ll see how data is trying to replace the Beatles, how tech giants are coming together to create ethical guidelines for AI and a data visualization of presidential debate interruptions.
Big Data
Neuromarketing and artificial intelligence are lending a helping hand to marketers who are making their way down the unknown path of psychological responses.
The data champion at your company is likely the one who is helping to drive leads, close deals and provide the most visibility into how the business is performing.
Welcome to our Day-to-Data series where we will be interviewing data-driven folks from a variety of industries. With the elections just around the corner, this month we’re focusing on the presidential campaign and how specific campaigns are using data. We had the pleasure of…
How companies can create campaigns to collect data the right way from their biggest fans.
As I type, Pokémon GO is drawing flocks of smartphone-wielding teens and young adults to unconventional locations across the country. The app-based augmented reality game is being hailed as everything from a fitness breakthrough to a sign of the end times, and has even…
When navigating through mounds of new customer data, it can often be unclear what direction you should turn. In an effort to help marketers make smarter decisions, here are seven simple ways to keep your data clean, in order, and most importantly, useful. 1.)…
Picture this: you’re in a busy restaurant having a quiet meal with a friend. Suddenly, one of the patrons, obviously drunk, starts getting loud and obnoxious, going from table to table insulting the other diners. Within a minute or two, all of the other…
If being a data innovator in your organization was on your agenda, pull out your to do list, friend, and start planning your next steps.
Read about the typical atypical day of a data scientist