Corporate Partnerships are evolving… Years ago, sports sponsorships were by and large a feel-good expenditure: The SVP of Marketing loved seeing his company logo on a big sign in your venue or the CEO was enamored with the VIP access her company received as…
Brands & Agencies
Achieve Advanced Segmentation for Email Marketing Campaigns
The Ultimate Sign of Customer Loyalty: Their Identity
Marketing in the digital age has graduated from shallow impressions. You can’t have a conversation with a billboard or the side of a bus. On the Internet, however, brands and consumers can come together, build a community and engage in a dialogue. You’ve probably…
3 Ways to Turn Big Data Into Small Moments
Retailers need data unification now more than ever.