Neuromarketing and artificial intelligence are lending a helping hand to marketers who are making their way down the unknown path of psychological responses.
Whether you’re an old data pro who wants to liven up your data game or a newbie just looking for ways to get started, here’s a roundup of great ways to get to know and engage your audience. Everything on this list is free…
Welcome to our Day-to-Data series where we will be interviewing data-driven folks from a variety of industries. With the elections just around the corner, this month we’re focusing on the presidential campaign and how specific campaigns are using data. We had the pleasure of…
How companies can create campaigns to collect data the right way from their biggest fans.
How teams are using data to learn more than ever about their fans—and how they’re using that knowledge.
When there is a data breach or algorithms spewing out less than favorable results, who is the first person to blame? Typically, it’s the CEO.
The data being collected on players and teams helps improve performance and reduce injuries, but teams are missing the other half of the equation: the fans.
Recently, I’ve found myself talking more and more about data to the sports world. The questions that people are asking are interesting ones. I’ve shared them below along with what I can only promise is my very best advice.
Before you expand into another channel, wouldn’t it be great to boost conversions for the campaigns you already have running? Better yet, wouldn’t it be nice if you could do it analytically and with 100% certainty for retail, sports, entertainment, nonprofits or any other…
Beacons have been generating buzz since 2013, when Apple first introduced iBeacon technology. And while it may have appeared for a time that this new way of connecting with customers might be slow to catch on, today it’s catching fire.