With less than six months to go until May 25, 2018, a full 45 percent of sports and entertainment professionals haven’t begun to prepare for the General Data Protection Regulation (GDPR). That’s what we found in a global survey of over 400 sports and…
Entertainment & Event Marketing
The latest installment of the XLIVE Annual Conference & Expo brought together a wealth of experts, workshops and panels in the live event and festival production industries. And while the Data & Analytics Summit is still over two months away, that didn’t stop data from…
Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL, including overlaying stats of players while you watch or transforming your entire wall into a massive screen. While that commercial was just a “what…
Join us for an AMA with Umbel’s Director of Digital Media Services
XLive is just around the corner and there are tons of great sessions to pick from. Be sure to add these 5 to your schedule!
Happy fans. Solid lineup. Sold out festival. All you could ask for and more?
As a festival organizer, you already know that some fans drive more revenue than others. Whether they’re your VIP buyers or your repeat attendees, these hardcore festival fans may be the 20% of your customers who drive the lion’s share of your business.
An Little Data experiment to understand how streaming leads to concert and festival purchases.
We have just come back from YMCA General Assembly 2016 in Kansas City, MO and we are overwhelmed with excitement and inspiration.
The popularity of music festivals has exploded in the last decade. They’re everywhere — with new ones popping up every year. People are traveling hundreds of miles to attend festivals, with 10.7 million festival goers attending multiple festivals within a given year. With so…