Beacons have been generating buzz since 2013, when Apple first introduced iBeacon technology. And while it may have appeared for a time that this new way of connecting with customers might be slow to catch on, today it’s catching fire.
When you’re trying to build up a rich store of customer data, mobile is one of the most powerful resources you have at your disposal. Just ask Starbucks, which referred to mobile and digital as “the big prize” in the context of where to focus executive…
Meet the first beacon technology testers out there. Surprise, you might be one!
Mobile ad spend and mobile usage don’t add up, and you’re losing money because of it.
Retailers are the beacon bastions of the future
Mobile ads go cross-app with FAN.