While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and Snapchat. The Super Bowl alone had over 170 million social media interactions. After…
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Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but fans of both teams are passionate this weekend (Eagles fans, perhaps, too…
The NHL might not have quite the social following of La Liga or the NBA, but NHL fans are still some of the most engaged and passionate sports fans out there. They follow teams’ (and to a less extent, players’) every moves across Facebook,…
With the first World Series matchup between 100-win teams since 1970, fans on both sides are ready for a Series win—the LA Dodgers last won in 1988 and the Houston Astros look for their first ever win. Last year’s World Series brought over 150…
From teams to venues to players and even mascots, the sports industry is all in on social media. And for good reason: fans are eating it up. 175.5 million sports fans interacted with posts for Super Bowl LI alone and the majority of younger…
This article has been reposted with permission from Mediapost. When Billy Beane, the Oakland Athletics’ GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players. Avoiding subjective metrics like stolen bases and fielding percentage helped the A’s…
No matter whether you’re a brand, sports team, venue or individual, chances are you’re on Facebook. There are nearly 1.8 billion active monthly Facebook users around the world (not even counting Instagram or WhatsApp, which are owned by Facebook. Of course, being on Facebook…
When your business depends on keeping your customers engaged and coming back week after week in a noisy marketplace, you need one thing: data. Whether your audience is concertgoers, membership or nonprofit constituents, or sports fans, data helps reveal who those people are (i.e.,…