Shortly before SXSW Sports, Umbel co-hosted our first event with MVPindex, whom we merged with earlier this month. #rePower featured a roundtable on the challenges of sports marketing when fan is king—and how leading teams and brands are thriving. The panelists from Circuit of…
Sponsorships
While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and Snapchat. The Super Bowl alone had over 170 million social media interactions. After…
Players might be taking a well-deserved rest in the offseason, but it’s no vacation for sponsorships, ticket sales, or marketing departments. You know you’ve got draft pick campaigns and you have to prepare for opening day, and…then what? Time to hone in on next…
“Technology will literally impact every aspect of sport,” Swansea City FC’s Steve Kaplan declared at a Leaders Week chock-full of provocative content and endless networking. And while technology and its disruptive impact on the sports industry is now a table-stakes theme for all of…
Corporate Partnerships are evolving… Years ago, sports sponsorships were by and large a feel-good expenditure: The SVP of Marketing loved seeing his company logo on a big sign in your venue or the CEO was enamored with the VIP access her company received as…
This article has been reposted with permission from Mediapost. When Billy Beane, the Oakland Athletics’ GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players. Avoiding subjective metrics like stolen bases and fielding percentage helped the A’s…
Digital is a crucial part of sponsorships for brands today, but it hasn’t been that way for long. Before 2015, sponsors didn’t even rank digital presence in the top 10 activations. In just two years, though, digital has become an inescapable part of the…
What we heard over and over again at the IEG 2017 conference: the pressure is on. The sponsorship market is bigger than ever, and 80 percent of marketers report the need to validate sponsorship results has increased significantly. The problem? Marketers aren’t responding to…
Sponsors are demanding more. 80 percent of marketers report that the need to validate sponsorship results is increasing dramatically. And with more properties vying for sponsorships, the pressure is on to prove ROI and connect sponsors directly to fans. Brooklyn Sports & Entertainment (BSE)…