“Technology will literally impact every aspect of sport,” Swansea City FC’s Steve Kaplan declared at a Leaders Week chock-full of provocative content and endless networking. And while technology and its disruptive impact on the sports industry is now a table-stakes theme for all of…
Sponsorships
Corporate Partnerships are evolving… Years ago, sports sponsorships were by and large a feel-good expenditure: The SVP of Marketing loved seeing his company logo on a big sign in your venue or the CEO was enamored with the VIP access her company received as…
This article has been reposted with permission from Mediapost. When Billy Beane, the Oakland Athletics’ GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players. Avoiding subjective metrics like stolen bases and fielding percentage helped the A’s…
Digital is a crucial part of sponsorships for brands today, but it hasn’t been that way for long. Before 2015, sponsors didn’t even rank digital presence in the top 10 activations. In just two years, though, digital has become an inescapable part of the…
What we heard over and over again at the IEG 2017 conference: the pressure is on. The sponsorship market is bigger than ever, and 80 percent of marketers report the need to validate sponsorship results has increased significantly. The problem? Marketers aren’t responding to…
Sponsors are demanding more. 80 percent of marketers report that the need to validate sponsorship results is increasing dramatically. And with more properties vying for sponsorships, the pressure is on to prove ROI and connect sponsors directly to fans. Brooklyn Sports & Entertainment (BSE)…
Data has been having its day for sports and entertainment companies around the world, becoming an indispensable source of fan knowledge before, during, and after events. For event sponsors, digital has become increasingly important as static billboard become digital displays, and websites and mobile…
From venue naming rights to players’ jerseys to in-venue apps, brands are putting their names all over everything. Sponsorship is already outpacing marketing and advertising in growth, reaching over $20 billion in spending in North America alone. Sports and entertainment companies are securing 80%…
In 1992, they released an album called “Automatic for the People” named after a restaurant called Weaver D’s in Athens, Georgia. Known for their dedication to customer service, the quaint restaurant’s slogan was dedicated to customer service – whatever the customers wanted, they could have automatically.