Recently, I’ve found myself talking more and more about data to the sports world. The questions that people are asking are interesting ones. I’ve shared them below along with what I can only promise is my very best advice.
Data and new technology are changing fan experiences at stadiums and venues like never before. Here are the top 10 ways that fan-centric companies are redefining live events and converting spectators into superfans:
Brands are spending millions of dollars in athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do attract and retain their biggest sponsors:
10 Data Points That Prove That Soccer Has Finally Made it in America. How the sport of soccer is attracting millions of new fans, advertisers, sponsors and players in America.