When you look at your team’s schedule before the season starts, there are always certain games that jump out. It’s not the rivalry games or the ones that fall on holidays that your eyes hone in on. Instead, it’s often the games you know…
Sports
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Sports organizations should no longer simply lump their fans into two categories, die-hards and casuals. With the ability to collect and combine data about…
With the draft underway in Arlington, questions are swirling around: Who will be selected? In what round? For what reason? But what about players’ value off the field? Our friends at MVPindex put an infographic together using data from their platform to find out…
With April 17th days away, we’ve got taxes on our mind. And while the tax bill that went into effect in January has already impacted individuals, that bill has sports organizations, particularly college athletics, wondering how the bill will impact them over the next…
While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and Snapchat. The Super Bowl alone had over 170 million social media interactions. After…
Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but fans of both teams are passionate this weekend (Eagles fans, perhaps, too…
Players might be taking a well-deserved rest in the offseason, but it’s no vacation for sponsorships, ticket sales, or marketing departments. You know you’ve got draft pick campaigns and you have to prepare for opening day, and…then what? Time to hone in on next…
This article is excerpted from the SportTechie + Umbel report, “How to Create the Ultimate Fan Experience.” Learn about more how teams like the Panthers, Pacers, and Brooklyn Nets drive engagement and ticket sales with fan data by downloading the full report. Only a…
Organizations aren’t ready for GDPR, the General Protection Data Regulation. Only 40 percent of companies in the UK have begun preparing for the wide-ranging privacy regulation as of mid-2017, along with 28 percent in the EU and only five percent of those in the…
The NHL might not have quite the social following of La Liga or the NBA, but NHL fans are still some of the most engaged and passionate sports fans out there. They follow teams’ (and to a less extent, players’) every moves across Facebook,…