There are countless benefits to starting up a smart data company in the capital of Texas. Sunny weather. Smart people. And, of course, SXSW — which is an annual tech celebration of sorts, at least to those who live and breathe Austin tech year-round.
And Umbel definitely falls in that second category of people, the ones who spend all of our time focused on the tech industry — but deep in the heart of Texas, far from the hubs that are New York City and San Francisco.
Don’t get us wrong, Austin is certainly growing as a tech hub (Google, Apple and Facebook all already have big operations down here, or are building them), and we have many clients based here that we get to hang out with, beer or taco in hand, whenever we want. But we also have some good friends, mentors and, dare we say, heroes residing in tech hubs harbored on both the East and West coasts — and we don’t get to celebrate with them as often.
So, because we believe audience is everything, and that you should capture them where they already are, we’re throwing a kick off party, an official SXSW one for that matter, with partner Vox Media to celebrate the big data awakening and the smart data movement with both our local and national friends.
Because everyone is going to be here already anyway, and we all might as well hang out!
Naturally, you’re more than welcome to join us as we take over the famous Austin City Limits Live at The Moody Theater with live performances by the Local Natives and DJ Chicken George. Read the full press release here about everything that’ll be going on and all the cool brands we are partnering up with.