The Internet is our largest shared resource, and it’s about to get a whole lot bigger. With the Internet of Things quickly approaching – think smart ceiling fans, toothbrushes and wearable tech, just to name a few – there will soon be little left in our “offline” world.
Along with an ever more connected reality comes also the expansion of big data, especially where it concerns identity data – that is, collectable data points about an individual’s lifestyle or personal preferences and habits. For marketers and advertisers, big data is a treasure trove of information on which to target customers and their look-alikes. For users, though, big data collection methods and the subsequent uses of that data can be confusing and concerning.
Here at Umbel, we’ve made a pledge to put the user at the center of data collection and use, requiring our clients follow best practices that include user-controlled data sharing and the ultimate implementation of transparency – so that a user always know what is being collected and why. But, in order to ensure data privacy and security for all, creating an Internet that remains a data democracy, Umbel cannot be alone in enforcing proper, user-friendly data collection methods.
We applaud Facebook for taking a bold step in the data rights and protection direction – and we believe that this step will help to usher in an age of true data democracy that serves humanity as a utility rather than a nuisance.
Read our founder’s take on Facebook’s new privacy policies on AdAge and request a demo to see how Umbel works with the social media network to protect users while providing the valuable insights data-driven marketers need to succeed.
There is a fine line when it comes to user identity data. Let us show you how to best balance it – for your brand, for your customers and for yourself.