With weekly controversies around data misuse and breaches (e.g., Equifax, Cambridge Analytica, My Fitness Pal), along with the upcoming EU privacy regulation, GDPR, organizations can’t afford not to prioritize protecting fans and customers. But with such a deluge of information, it can be difficult to pick out what’s relevant to your organization.
We’re bringing you best practices on data collection, management and use from our work with the world’s most admired names in sports and entertainment, including Brooklyn Sports & Entertainment, Front Gate Tickets, and the Los Angeles Kings.
Join Umbel’s Natasha Morgan, VP of Marketing, and Sarah Wood, Senior Product Manager, on Thursday, April 26th, 2018 at 11 AM CST for our webinar on reaching and protecting your fans where you’ll learn:
- Best practices around ethical data collection in context of regulations such as the upcoming GDPR
- Mistakes to avoid in managing audience data and reaching fans
- Why first-party data has emerged as a must-have for advertisers in 2018
It’s never been a better time to ask hard questions about your data practices. Register today and work through the answers now to protect your fans—and your organization.