5 Must Attend XLive Sessions

What better way to kick off the last month of 2016 than by going to Vegas for XLive — Amiright?

We’re heading to Sin City next week with hundreds of entertainment experts. We’ll spend three days diving into the latest trends happening in the industry. With so many great sessions to pick from, we put together a list of our top 5 that you shouldn’t miss!

1. Analyze This — Using data to identify and target your most valuable fan

Monday, December 5, 2016 3:30 pm – 4:10 pm

Festival goers are more dedicated than ever, but how are you reaching them?

It should come to no surprise that to reach this valuable audience, you have to know who you’re talking to. During this session, you’ll learn the ins-and-outs of this audience. How they’re spending money, what keeps them happy and why they are attending festivals. Join experts from Eventbrite, Umbel, OpenFan and Kaaboo Del Mar Festival to get actionable takeaways to focus on for next year’s events.

2. Noticing You, Noticing Me – Live event sponsorship activation strategies that make brands stand out

Tuesday, December 6 10:00 am – 10:45 am

Sponsors play a huge role in festivals. A simple banner ad or swag station doesn’t quite cut it anymore for festival sponsors. So how are brands making sure they’re making a memorable impression on your fans?

During this must-attend session you’ll hear experts from Cinetransformer, Toronto International Film Festival, MusicFestTNW Presents Project Pabst, Do Stuff Media, Superfly and Umbel talk through ways brands are leaving lasting impressions at festivals.

3. On the Map — Delivering personalized experiences to fans through beacons and geofencing

Tuesday, December 6 3:00 pm – 3:50 pm

If you’re not using beacons and geofencing at your festivals yet, it’s time to re-think that strategy. Technologies like these are key to creating better experiences for your fans. You can reach them where they are. You can send them relevant information. Not to mention you can collect valuable data with these technologies that will help you plan your next festival.

Don’t miss experts from Aloompa, Country Music Association, Noise Pop Industries and Trade Show Internet to learn best practices for getting your geofencing and beacons strategy off the ground.

4. The World in Your Pocket — How mobile technology is changing the way fans attend live events

Wednesday, December 7 11:30 am – 12:20 pm

Can we all agree the best way to interact with your festival fans is through their mobile device? It’s hard to find a moment when fans don’t have their phone in their hands, so why not play into that?
During this session, you’ll hear experts from Ribbon Labs, Sidestep Technologies, See Tickets, GreenCopper and OneAvenue.TV discuss the latest and greatest festival apps technologies available that are sure to enhance your festival’s fan experience.

5. Scanning the Future – Innovative approaches to festival ticketing

December 7, 2016  2:00 pm – 2:50 pm

On the fence about adding a streamlined way for your attendees to access your festival? If so, this is a session you need to be at.

Experts from Wine Amplified Festival, Front Gate Tickets, Flavorus Ticketing, Gametime and Showclix will share how they’re using new ticketing technologies to offer a more convenient experience for fans and more.

If you’ll be at XLive and you’re looking for some quick data tips, be sure to check out Umbel’s Big Data Workshop Monday starting at 9:00am. We’ll also be hanging out at booth #45 making music molecules near the concession stand. Come by and say hi and take a crack at making your own.