10 Can’t-Miss Sessions At eTail East 2015

What are the most successful retailers and etailers constantly thinking about — or should be thinking about? Innovation, engagement, personalization, the customer journey, online marketing, analytics, mobile, social, email, search, and usability.

On August 10 – 13, over 1,400 attendees will convene at The Sheraton Boston for eTail East 2015 to discuss how they can shape the future of their business. Themed “Transforming Retail. Together,” the conference will focus on key lessons such as the future of retail, how you can grow your business, innovation and disruptions and how you can make more money from mobile.

Making data-driven decisions and leveraging data-powered technologies is a key component for the future success of retailers. We’ve put together a list of can’t miss data-related sessions that will teach, inspire and inform you on how to tackle the evolving retail space through the power of customer data.

DAY 1:

1.) Retail Revolution: How Digital is Transforming Target and Fueling the Future of Shopping 

In three years, Target quickly rose to the top as a leader in the e-commerce world. Who led the cavalries? Jason Goldberger, current President of Target.com. With his extensive experience in e-commerce and retail, Goldberger led a number of forward-thinking initiatives including redesigned websites, mobile apps, Beacons, in-store iPads, in-store pickup, competitive shipping prices and Target Subscriptions — all of which have helped Target remain truly customer-focused. It is widely known that Target values their customers (who they lovingly call “guests”), and Goldberger agrees that being guest-obessed should be the compass that leads the way to a successful retail strategy. Jason Goldberger, President Target.com & Mobile, Target – 8:15 AM

2.) Looking at Innovation in Retail: Growing Your Business In 2015 and Beyond

In the world of retail, there are obvious ways to use data — and then there are not so obvious ways. Data has catalyzed a complete transformation in the shopping experience over the course of the last few years with millions of consumers making online purchases. And while several retailers understand the basics of leveraging their customer data, the most innovative companies are using this data to invest heavily in experimentation with new technologies. For example, brands like ShoeBuy have rolled out new initiatives such as a “Virtual Fitting Tool.” 1800Flowers has created an app that tracks special occasions so that their customers are well prepared for birthdays and anniversaries. Don’t miss this impressive line-up of data-driven panelists who will share ideas on innovation to help retailers continuously grow their business. Panelists from ShoeBuy, 1800Flowers, TVPage and Vistaprint – 10:55 AM

3.) In God We Trust, Everyone Else Must Have Data!

What is now often referred to as the “Internet of Me,” the digital footprint left behind by consumers continues to expand exponentially. Lenovo’s Ajit Sivadasan will examine why the onus is on CMOs to implement successful data-driven strategies to improve ROI and to encouraging fellow team members to think about data in new ways and incorporate data for business success. Ajit Sivadasan, VP & GM Global eCommerce, Marketing, Technology, Lenovo – 12:20 PM

4.) Promotional Strategies: When is Too Soon, Too Much and Too Frequent?

With holidays sales starting earlier and earlier each year, retailers are under pressure to stay competitive by offering deals well in advance of the actual holiday season. This group of seasoned e-commerce professionals will examine promotional challenges, how to deliver campaigns that drive sales and how retailers can offer true value outside of simply discounting goods. Panelists from Wayfair, Combatant Gentleman and Crayola – 3:25PM  

5.) Redefining Omni-Channel: Blending Digital and In-Store 

In a time of showrooming, where customers visit a store to experience a product, but ultimately buy it online, retailers are quickly looking to better leverage the use of technology within stores. From using iPads to offer customer assistance to being able to make purchases online within a store, these panelists will advise the audience on how to tactfully navigate the intersection of digital and in-store experiences. Panelists from Baublebar, The Home Depot, Pep Boys, Talbots, and Rubicon Project Chicago – 3:25PM

6.) Creating Specific Solutions for Your Customers Using Data

Some of the most successful retail companies, like lululemon, have been hyper-focused on creating custom apps for their consumers to help create a fluid interaction between the brand and the consumers. As a result, customers are increasingly engaged and more willing to share their data and show brand loyalty. This panel will closely examine how retailers are gathering customer information and once collected how they are extracting the maximum possible value for both retailer and consumers alike. Panelists from Vistaprint, Paul Fredrick, lululemon, Sourcebooks, Ensighten – 4:30 PM 

DAY 2:

7.) The Digital, Cultural and Algorithmic Revolution of Ashley Stewart — A Story of Core Principles and Innovation

A once wi-fi free, twice bankrupt corporation has emerged as one of the leading multi-channel brands — all in under one year. James Rhee of Ashley Stewart will offer lessons learned from their trial-and-error experiences and how they used those lessons to influence what ultimately became their digital revolution. James Rhee, Chairman & CEO, Ashley Stewart – 10:05 AM

8.) Disruption and Innovation in 2015

This impressive lineup of speakers have proven time and time again the need for “experiential” retail. Companies like Pirch have broken boundaries and reclaimed attention from online shopping sites by creating brick-and-mortar experiences that have been described as being in a fairytale. See how these pioneering retailers are using creativity to enhance the brick-and-mortar experience and outshine their digital-only focused competitors. Panelists from Indochino, Wyndham Hotels Group and Alex + Ani – 12:00 PM

9.) Giving Business Users Faster Access to More Data

What good is real-time data if you can’t create real-time responses? Big data expert Ankur Gupta of Sears Holding company will help the audience better understand the technical side of data collection and what system requirements should be in place so that retailers can more quickly access their data, and in turn offer consumers real-time value. Ankur Gupta, Senior Director of Big Data, Sears Holding Company – 2:00 PM

10.) The Keys to Loyalty Success in Luxury Retail

As head of Gilt Insider Loyalty Program, Cynthia Keinbaum truly understands customer lifetime value and knows how to use customer data to reduce churn, increase conversions and boost engagement amongst loyal consumers. She will share tips on how retailers can impress their most dedicated fans even on a minimal budget. Cynthia Kleinbaum, Director Loyalty Marketing, Gilt Groupe – 4:00 PM

Wishing you a great eTail East and stop by the Umbel Booth #328 for a product demo and chance to win a free GoPro!