Got plans for this weekend yet? We sure hope not because the 15th annual International Symposium of Online Journalism (ISOJ) is back in Austin Thursday through Saturday, April 3-5, and Umbel will not only be in attendance, but we’ll be talking on panels and brunching with all the other thought leaders in the field.
If you aren’t in Austin, watch the conference via live stream and be sure to catch Umbel co-founder HO Maycotte speaking on “Knowing your audience: Readership analytics and editorial strategies for online news,” 4:30 p.m., Saturday, April 5, at UT Austin’s Blanton Museum of Art’s auditorium at the Smith Building, MLK Blvd & Congress Ave. He’ll be on the panel with Todd Cunningham, director at Media Impact Project, the Norman Lear Center at University of Southern California, Melody Kramer, digital strategist and associate editor at NPR, James G. Robinson, director for news analytics at The New York Times and Nicholas White, CEO and founder at The Daily Dot.
Also, don’t miss the symposium’s keynote speaker, Jim Bankoff, CEO of Vox Media (The Verge, SBNation, Polygon, Eater, Curbed, Racked), as he talks about how to build a modern day media company at 8:45 a.m., Friday, April 4.
Data Journalism Meets Audience Intelligence
For the past couple years, ISOJ discussions have been focused on data journalism as infographics and investigative reports using big data to uncover previously unseen connections went viral for multiple digital publications. Journalism professors and leaders in the space talked about interweaving data into the storytelling process, using data as a real-time fact check of sorts for editors and reporters.
This year, Umbel is jumping in to talk about using that same holistic data approach for an entire digital media company — not solely for editorial. In other words, we think digital media companies need to eat their own dog food and use big data not only to attract readers to a few pieces of content, but to build their loyal readership base, increase their CPCs and become more active in the RFP game (opting to go after the brands your audience likes, rather than waiting for them to come to you).
See, audience intelligence data puts the power of data in the hands of publishers so that they can monetize as well as print and broadcast have for decades. It’s about democratizing social identity data for digital media companies, helping employees at all levels make data backed decisions that turn results in real-time.
If you want to see how we make audience intelligence across an entire organization a reality, request a demo and let us walk you through it. Otherwise, see you at the conference!