SXSW Panel: Smart Women Using Smart Data to Rise to the Top

It’s 2016 and only a quarter of computing jobs are held by women today. And what’s worse is that already bleak number dropped from last year.

In 2020, there will be an anticipated 1.4 million computing jobs available. Still, women are expected to fill a meager number of these job coming in around only three perecent.

So why are these number so low and what can be done to fix it?

There are several ways to approach the issue, but big data is currently – and will continue – to play a significant role in filling in this gender gap.

Join us on Friday, March 11th at 12:30PM at ACL Live at The Moody Theater for our panel Data Discoveries: Smart Women Using Smart Data to Rise to the Top. We have inspiring lady leaders from Bayer, IBM, rag & bone and Umbel who will discuss how they led data driven transformations to break into C-Suite jobs. They’ll share unique challenges, opportunities and lessons they learned throughout their journey to the top.

The Panelists

Lisa Pearson, President at Umbel

Lisa Pearson has been a public company CMO; a career marketer; principle in a venture development group; a board member and a strategic advisor to the best known brands in the world including American Express, Johnson & Johnson, Procter & Gamble, Yahoo!, Dell and more. She is an active board member of two companies, Alert Logic and FlowNonFiction, and an advisor to many. Having spent a significant amount of her long career in male-dominated environments, Lisa is passionate about helping emerging women leaders become successful in similar environments. From being honest about the challenges women face professionally, especially in tech companies, to offering candid feedback on what they need to do become successful, she is excited to play a role in developing as many women leaders as possible.

Johanna Murphy, CMO of rag & bone

Johanna Murphy is the Global Chief Marketing Officer of rag & bone where she leads marketing, digital, and eCommerce. Most recently she was CMO and Head of Digital at Ivanka Trump’s rapidly growing fashion and accessories business. Previously, she was the VP of eCommerce at Kate Spade & Company, where she was responsible for the sales, marketing and operations of the online and mobile businesses of Kate Spade New York, Kate Spade Saturday and Jack Spade. She led the digital launch of the Kate Spade Saturday, which included the acclaimed touch-screen-store-fronts initiative in New York City. Johanna is a member of the Board of Directors of Noodles & Co.(NASDAQ: NDLS) She has been a Business Mentor in the CFDA Fashion Incubator Program and is a former member of the Board of Directors of, the online division of the National Retail Federation. She has also been named one of the Top 50 Women in Brand Marketing by Brand Innovators.

Sandy Carter, GM of Ecosystem Development & Social Business at IBM

Sandy Carter is responsible for IBM’s worldwide focus on expanding the Cloud ecosystem for developers, startups, entrepreneurs, academia, partners, and ISVs. As the chief evangelist for the IBM Ecosystem, she passionately helps developers increase their productivity and creativity, while fostering a community of innovation, connecting individuals and groups across the globe towards exciting new technological solutions. She is the author of 3 books, including “Get Bold,” which has been translated into nine languages, and has received numerous awards and recognition: C-Suite Social Media Legend, Top 10 Cloud Influencer, Women of M2M for Internet of Things, Forbes Global Top 40 Social Marketing Masters, Top Ten Growth Hackers, CNN 10 Most Powerful Women in Tech, CRN Women of the Channel, Top Nifty-50 Women in Technology, and Top 10 in Social Media. Sandy is on the board of WITI (Women in Technology International), Girls in Tech, and International Child Art Foundation.

Jessica Federer, Head of Digital Development at Bayer

Jessica Federer leads the digital transformation at Bayer, a global enterprise advancing “Science For A Better Life” in the areas of human, animal and plant health. She previously held positions in Regulatory Affairs, Market Access, Communications and Public Affairs. Jessica received a Master of Public Health degree from the Yale School of Public Health, and a Bachelor of Science from The George Washington University. Originally from St. Louis, Missouri, she now lives in Dusseldorf, Germany. Jessica is passionate about translating digital developments into public health advancements, and is an avid supporter of childhood education.

Learn more about our 2016 SXSW activities here