“Teams are beginning to understand that there is additional value beyond being a ticketed customer.”
Game Day is no longer just about the game. Fans can now interact with teams and brands in ways you couldn’t have dreamt up twenty years ago. But while digital platforms offer new opportunities, some franchises are doing much more than simply reaching fans on new channels.
In a new report, SportTechie and Umbel reveal how leading organizations leverage digital platforms and fan data to create meaningful relationships with their fans—and drive unprecedented revenue. Featuring expert commentary and examples from forward-thinking teams from the NBA, NHL, NFL and more, SportTechie also tackles a problem facing teams and brands: with more data available than ever before, how do you make sense of it all? How do you identify the most valuable data in impacting your bottom line?
- Best practices from pro sports franchises to make the most of data
- Methods to better understand, analyze, and reach the right fans
- How franchises maximize relationships with sponsors to increase revenue and improve the experience for fans