I once had an employee ask me how her productivity stacked up against her peers. While she felt like her time was stretched fairly thin, she wasn’t quite clear on if she needed an attitude adjustment or a workload adjustment.
Data is an excellent tool to help bring visibility into employee performance and workload, in addition to helping fast track careers – especially for marketers. Marketers can use data to closely monitor their efforts and consult with a few easy-to-use dashboards to see if leads generated turned into conversions (Salesforce, Google Analytics). Data can also help managers understand how their employees are using their time (Asana, Trello) and help managers and employers get clear on how employees are spending their time (idonethis, WorkIQ).
Use data to show how your efforts turned into revenue.
When your manager sits you down for a review and asks you how things are going, instead of giving a general response, offer specific responses that show how your work has generated income for the business. “This quarter, our webinars generated 175 new leads of which we had 10 conversions, giving us $600,000 in new business.” This type of data-driven answer will prove to your boss that you don’t only care about checking off boxes, but you’re also committed to bolstering the company’s revenue goals.
Be clear on how you’ve been spending your time.
Most employees shy away from being extremely specific on how they are spending their time. If you spend the first thirty minutes of your morning catching up on the news, but are afraid to share that type of detail with your boss, consider how as a marketer reading the news is an essential part of keeping up with industry trends and relevant campaigns. Or what about when Slack is meant to be a communicative and open tool, but you realize it’s utterly distracting and ends up being counter-productive. Here at Umbel, one of our employees tracked her productivity as a way to bring light to where and when she was the most productive, but also to highlight any bad habits that might be getting in the way of optimizing her productivity.
Remember, not all things are measurable.
While data can help highlight your progress, marketing efforts and how you spend your time, certain things might not be measurable that could contribute to getting a raise. Are you good at teamwork? Does your overall disposition contribute to the overall company vibe? Or maybe your job requires facing prospective customers and your public speaking skills need some refining? There are certain attributes that can’t always have numbers behind them, but you can look for patterns to help you improve. How many times did you disagree with a specific colleague and is it getting better over time? Or how many times did you say ‘um’ in your last presentation and is it improving? There are certain ‘softer’ attributes that matter tremendously when getting a promotion, but there are ways data can be useful to help you make your way to the top.