Happy Friday before your three-day weekend, folks! That’s right, come Monday, you’ll likely be sleeping in late, wholly ignoring tech news and enjoying the late holiday of the unofficial summer season (we have a little longer before those temps begin to drop, at least down here in Texas).
So, to kick off the long weekend right and give you some cool nuggets of tech info to tell your friends as you hike or bike it away in some late-Summer heat, here is the top big data news on our radar from this week.
Amazon Bought Twitch for $17 Per User
With 55 million monthly visitors, Twitch, a game-watching platform, was acquired this week by Amazon amid rumors that the platform was being courted by Google. The acquisition came with a $970 million price tag, surprising insiders in the industry, many of whom thought the Google buyout would reach $1 billion.
“We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster,” Twitch CEO Emmett Shear said in a statement. “We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.”
“When Facebook bought WhatsApp earlier this year, the company paid $35 per user.”
The acquisition comes at a critical time in data ownership, in which companies including Google, Facebook and Amazon are fighting it out over competing platforms with large loyal audiences. With data from those users, these companies can position themselves as data brokers, collecting and selling user data to marketers and advertisers, thus providing another revenue outlet.
This new acquisition comes at a cost of approximately $17 per user for Amazon. When Facebook bought WhatsApp earlier this year, the company paid $35 per user.
Twitter Analytics Opens to All Users; Big Step Toward Data Democratization
Back in July, Twitter launched Twitter analytics, a dashboard that showed how many people saw an account’s tweets, how many people clicked, and so forth. It was a lot like Google Analytics for your Twitter activity, with one caveat: only advertisers and verified accounts had access.
This week, though, Twitter front-end engineer Ian Chan announced that all users now have access to the dashboard.
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
Now, all Twitter users whose accounts are at least 14 days old can comb through their tweet data and better manage their personal brand.
This marks the first time that a social platform has opened up an analytics platform to users, beginning what will hopefully be an industry-wide trend of allowing people to see, own and act on their digital data. Spotify users, in fact, are already asking for such capabilities.
IBM Business Trends Report Show Big Data Adopters Are In It to Win it
IBM’s Business Tech Trends Report hit the interwebs this week, comparing today’s tech adoption with that of 2012’s. A few notable stats from the report:
- 70% of enterprises are using Big Data & Analytics, Cloud, Mobile and Social in 2014
- Almost 75% of enterprise decision makers consider these technologies as strategically important to their organizations, up from 66% in 2012
- 75% of enterprises want to increase their investments in Big Data & Analytics, Cloud, Mobile and 66% intend to spend more on Social
- 90% of early adopters believe they have a competitive advantage because of these technologies, compared to 70% of adopters and 40% of those slow to adopt new tech
- 8 in 10 early adopters use Citizen Developers (general public). Compared to adopters, early adopters are 2x more likely to use Citizen developers for training
- 7 in 10 early adopters consider Analytics as an integral part in the decision making process
- 60% of early adopters plan to increase their investment in Analytics by more than 10% in the next 2 years
- 80% of early adopters also intend to increase use of Social and Mobile Analytics over the next 2 years
- When it comes to Cloud Computing, 57% of early adopters use Big Data on the Cloud (6x more than those late to adopt new tech), 53% use Social on the Cloud (7x), and 55% use Mobile on the Cloud (4x)
New Report Shows Digital Transformation is Largely Underway
The Altimeter Group, an independent research firm studying disruptive technologies, also released their Digital Transformation report this week, which highlights the following information:
- 88% of organizations are undergoing digital transformation efforts
- 42% of companies have made new social and movie investments, including considering the ability to collect data from digital touchpoints
- 80% of organizations believe improving the processes that expedite changes to digital properties is most important
- 54% of organizations report that their CMO is the driving force behind digital transformation efforts
- 63% of organizations report that the biggest challenge to overcome is changing company culture
- 75% of companies report that the benefit of digital transformation is a lift in customer engagement
And that’s it. See you all on Tuesday!