Digital is a crucial part of sponsorships for brands today, but it hasn’t been that way for long. Before 2015, sponsors didn’t even rank digital presence in the top 10 activations. In just two years, though, digital has become an inescapable part of the sponsorship conversation. The question is, “Is digital enough?”
With increasingly results-oriented brands, the answer is a big fat NO. Sponsorships get more competitive with every passing day:
Who’s got the most unique activations (Interactive! VR! AR!)?
What partnerships best align the audiences across property and sponsor?
Who’s going to give us exclusive rights?
So it’s not just about throwing digital activations into your contract—it’s about doing digital right. Check out the infographic below to learn how to beat the competition with activations that not only give sponsors a reason to sign the dotted line, but how to make the most of the new era in sponsorships to keep them coming back year after year.
If you’d like to see what engaging sponsorships look like in action, watch our recent webinar featuring Ashley Kahler of Brooklyn Sports & Entertainment sharing their unique activations with brands like JetBlue.