3 Reasons We’re Excited for the 2016 Intersport Brand Engagement Summit

It’s that time of year, folks!

One data-filled year later and we’re heading back to the Windy City for the 2016 Intersport Brand Engagement Summit where we will join fellow data-loving, sports biz folk to learn about how some leading sports industry players are engaging their fans and more. The Intersport and the Sports Business Journal have yet again put together a solid lineup of thought leaders from the Cubs, NHL and Coca-Cola, just to name a few.

We’re excited about the conference as a whole, but here are three things we are really looking forward to during this year’s summit.

LA Dodgers vs. Chicago Cubs? Yes, please.

Sports is our passion, so much that it’s one of the industries that we focus on the most. We’re thrilled to be able to attend a ballgame at one of the most historic baseball stadiums in the US — Wrigley Field. No one can deny the success the good ol’ Cubbies have had the last couple of seasons and Cubs fans can finally wear their team gear with pride. With 31 wins so far in their division, the Cubs have the upper hand against the Dodgers who have only 25 wins. We have our fingers crossed to see the Cubs pull a W on their home turf, but wish luck to the LA Dodgers, too!

wrigley field

Source: Daily Fantasy Sports Reviews

Sports Biz Folk Sharing Knowledge

Not only are we sports fanatics at Umbel, but even bigger data nerds. So naturally, we’re anxious to hear thought leaders from Buffalo Wild Wings, Tuner Sports, VISA, Los Angeles Dodgers and more share insights on how they create engaging fan experiences. It’s no secret that one of the largest challenges for sports marketers is to keep their fans coming back, regardless of the outcome on the field. With the digital space constantly changing, it’s important for sports marketers to really understand how to use valuable data to their advantage. We’re particularly excited about this year’s panels focusing on data and new technologies.

Intersport Engagement Summit

Source: Opendorse

Experiencing Chicago

Visiting Chicago never gets old no matter how many times you’ve been. The city is full of amazing history and attractions from the Great Fire of 1871 to famous museums, like the Science and Industry Museum, to Navy Pier to the famous Michael Jordan statue. The architecture alone makes the city stand out from other similar sized cities in the US. Oh, and let’s not forget about the food. We’ll definitely be having a Chicago-style hot dog and some deep dish pizza.

Michael Jordan

Source: Lockerdome