When it comes to brand loyalty, sports fans can’t be beat. Any business would be lucky to have such enthusiastic customers who would would paint their faces, adorn their houses with logos and create family traditions around a single team. But loyalty can only take sports teams so far.
Loving a team doesn’t guarantee a full stadium. It doesn’t mean that a team knows how to find the most impactful sponsors. And it certainly doesn’t mean that a fan will choose coming to the stadium over the comfort of their home.
And that’s when data comes in.
Sports organizations already have access to rich stores of fan data – from who’s buying season tickets (and who’s not) to where fans’ brand loyalties lie. Collected in a multitude of ways from a wealth of sources, this data can be invaluable in helping boost revenue from ticket sales and sponsorships. So instead of just sitting on a wealth of fan data that could ultimately make or break your season, read on to find out:
- All the sources of fan data that can be used to market more effectively to fans and sponsors
- How unifying fan data from multiple sources on a single platform enables a fuller, more meaningful view – and a greater return on data investments
- Real-life examples of data-driven successes achieved by some of the top sports organizations in the world