How the Pacers Use Data to Sell More Tickets

Do you have a decent amount of fan data, but don’t know how to turn it into ticket sales?

Umbel hosted an informative webinar that helps sports teams better understand exactly how they can use customer data to drive awareness and increase ticket sales. The webinar featured Jeff Tzucker, Director of Digital Marketing for Pacers Sports & Entertainment, who shared a compelling sports marketing story on how the Pacers were able to collect data on over 60,000 fans — in just a few weeks. Since then they have collected data on nearly 10% of the Indianapolis population and are able to use that data to boost tickets sales, create a more cohesive experience for the fans, in addition to being able to create sophisticated sponsorship partnerships.

Watch the webinar recap or download the slides to see How the Pacers Use Data to Sell More Tickets.

Webinar – How The Pacers Use Data to Sell More Tickets from Umbel on Vimeo.