Digital is a crucial part of sponsorships for brands today, but it hasn’t been that way for long. Before 2015, sponsors didn’t even rank digital presence in the top 10 activations. In just two years, though, digital has become an inescapable part of the…
Audience Activators
If you look up definitions for what a data management platform (DMP) is, you’ll find a few different answers. Among all the different definitions, people can agree that DMPs: House and manage information (usually marketing information) Find and send audiences for targeting elsewhere Today,…
Don’t have to worry about increasing ticket sales? Here’s what you can do even when the bleachers are packed.
How companies can create campaigns to collect data the right way from their biggest fans.
From making pilgrimages to the deserts of Indio to road-tripping to Tennessee, music festivals are no longer preserved for the free-spirited hippies. In fact, it is said that one in every 10 Americans will attend a music festival this year, spending an average of…
Phoenix Suns, ESPN and LA Lakers — oh my! Those are just a few of the recognizable names that will be speaking at the Business in Sports Summit on May 19-20 in Austin, Texas, where hundreds of attendees will have the opportunity to…
Whether you want to segment customers by demographics, web behaviors, billing data, interests, or some other data point, having awesome tools always helps.
Last Sunday, over 15.2 million unique viewers were watching the Buffalo Bills vs. the Jacksonville Jaguars. But instead of watching it on cable, fans were experiencing their first ever livestream on Yahoo. So why is this a big deal? This could potentially change the…
Today, knowing your ideal customer is “technical” or a “pet lover” is simply not enough. You need to know exactly what they like. Their interests determine where you place ads, what content to write and how to engage them again and again. Fortunately, you…
Achieve Advanced Segmentation for Email Marketing Campaigns