The former Spurs exec gives us his take on the future of sports marketing. Earlier this month, Umbel brought Mike Malo, former VP of Brand and Marketing for Spurs Sports & Entertainment, on board as VP of Business Development to focus on strategic partnership…
The Mindy Kaling thought that always enters my head is, “has everyone figured out how to do this but me?” The marketing revolution is upon us, but my job is looking only slightly different. Am I going to get left behind?
6 Takeaways & Predictions From the Experts at the 2015 CDO Summit
Announcing New White Paper: Unifying Customer Data – Your Guide to Getting Started
Skepticism runs rampant when it comes to the big data space. It’s often pegged as overhyped, overwhelming, creepy, and less frequently described as important, necessary and useful. Drawing on the expertise of four marketing mavens known for their groundbreaking achievements in the entertainment…
Is Your Company Missing Out on The REAL Moneyball? Data helps your favorite pitcher, so why not empower your employees?
An Infographic on the top 25 skills that are getting people hired and how those vary by country