The marketer’s real challenge is to create campaigns that are unique and exciting that build on an already aware consumer. Here are three ideas for constructing your next sports marketing campaign.
How teams are using data to learn more than ever about their fans—and how they’re using that knowledge.
We’re excited to announce that after quietly increasing revenue for data-driven teams in the NFL, NBA and NHL, we will be strengthening two specialty practice areas to service our growing customer base, Umbel for Sports and Umbel for Entertainment. By collecting real time data about…
Recently, I’ve found myself talking more and more about data to the sports world. The questions that people are asking are interesting ones. I’ve shared them below along with what I can only promise is my very best advice.
When it comes to brand loyalty, sports fans can’t be beat. Any business would be lucky to have such enthusiastic customers who would would paint their faces, adorn their houses with logos and create family traditions around a single team. But loyalty can only…
The Business of College Sports: An Infographic of the Top Teams, Sponsors & Brands. A data-driven overview of the top college sports teams based on revenue, attendance, performance and brand affinities