There are currently more than 800 music festivals in the U.S. and growing. In 2014, the five biggest festivals combined grossed more than $183 million in ticket sales in 2014 not including sponsorships or merchandise, food and alcohol sales. Here are the top 7 reasons that music festivals are growing exponentially:
Leaders have so many critical priorities, from hiring the right team to adapting to ever-changing business environments, so it’s easy to overlook putting together a sound data strategy.
Data and new technology are changing fan experiences at stadiums and venues like never before. Here are the top 10 ways that fan-centric companies are redefining live events and converting spectators into superfans:
What builds loyalty and how did Jon Stewart achieve it? What are the qualities that instill passionate allegiance in people? How did Jon Stewart achieve it?
14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.
Marketing in the digital age has graduated from shallow impressions. You can’t have a conversation with a billboard or the side of a bus. On the Internet, however, brands and consumers can come together, build a community and engage in a dialogue. You’ve probably…
Learn how customer data is helping sports teams drive 5x ROI in ticket sales and additional off-season revenue.
5 Ways To Improve Customer Service With Real-Time Data and Real-Time Responses
How Qantas merges web, mobile and social data from multiple sources for better customer experiences.