On Friday, March 11 at SXSW Interactive 2016, three panelists from Theory, Johnson & Johnson and digital agency 360i participated in a roundtable discussion.
THE EXPERIMENT My first favorite television show starred an imaginary purple dinosaur who is a proponent of peaceful conflict resolution and a stellar singer. Needless to say, my television tastes have evolved since the mid-90s. As a member of the youngest generation that still…
When it comes to brand loyalty, sports fans can’t be beat. Any business would be lucky to have such enthusiastic customers who would would paint their faces, adorn their houses with logos and create family traditions around a single team. But loyalty can only…
The Business of College Sports: An Infographic of the Top Teams, Sponsors & Brands. A data-driven overview of the top college sports teams based on revenue, attendance, performance and brand affinities
There are currently more than 800 music festivals in the U.S. and growing. In 2014, the five biggest festivals combined grossed more than $183 million in ticket sales in 2014 not including sponsorships or merchandise, food and alcohol sales. Here are the top 7 reasons that music festivals are growing exponentially:
Beacons have been generating buzz since 2013, when Apple first introduced iBeacon technology. And while it may have appeared for a time that this new way of connecting with customers might be slow to catch on, today it’s catching fire.
Important questions companies should ask to ensure the data they’re collecting is of the most value to the business.