Umbel won’t stop talking about data, and we’re not alone. Whether your thing is data visualization, big data, or AI, you’re not going to stop hearing about data any time soon. But don’t let all the noise overpower one clear fact: all data is not…
Like many martech and adtech categories, data management platforms (DMP) are tricky to pin down. We wrote earlier about the difference between first-party DMPs and third-party DMPs, but another question is how DMPs mesh with enterprise data warehouses (EDWs). Since a sizable chunk of…
If you look up definitions for what a data management platform (DMP) is, you’ll find a few different answers. Among all the different definitions, people can agree that DMPs: House and manage information (usually marketing information) Find and send audiences for targeting elsewhere Today,…
The Future: Saving Data Like Money In A Bank
Experts predict that 2015 will be the year of big data, and that a majority of companies will allocate budgets and find the right tools and resources to truly harness their data. Here are the top 5 data trends that we predict will dominate 2015.
The phone rang, so he answered it. “Hello? This is Hadoop.” “Hi, my name is Dee Dubya, and I’m calling on behalf of our company’s enterprise data warehouse ecosystem team. There have been reports of an elephant in the…” “An elephant? I’m an elephant….
To quote Confucius, “True wisdom is knowing what you don’t know.”
The biggest names in retail want the right data solutions, right now.
The why behind the big data power struggle occurring in the workplace.
An indepth look at the big data platforms making the big bucks