There are currently more than 800 music festivals in the U.S. and growing. In 2014, the five biggest festivals combined grossed more than $183 million in ticket sales in 2014 not including sponsorships or merchandise, food and alcohol sales. Here are the top 7 reasons that music festivals are growing exponentially:
Data and new technology are changing fan experiences at stadiums and venues like never before. Here are the top 10 ways that fan-centric companies are redefining live events and converting spectators into superfans:
Brands are spending millions of dollars in athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do attract and retain their biggest sponsors:
14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.
Say you sell blue widget subscriptions. Wouldn’t it be great to know that customers who convert for “best blue widgets” generally keep their subscriptions for 8 months ($200), whereas customers who convert under “fast blue widgets” don’t make it through the free trial ($0)?…
Learn how customer data is helping sports teams drive 5x ROI in ticket sales and additional off-season revenue.
13 Retail Companies Using Data to Revolutionize Shopping Experiences
How Nonprofits Like the YMCA Are Using Data to Maximize Impact & ROI
What Happens When You Quit Facebook? A Data-Driven Answer
Big data news and annoucements to get you through the weekend.