This article is excerpted from the SportTechie + Umbel report, “How to Create the Ultimate Fan Experience.” Learn about more how teams like the Panthers, Pacers, and Brooklyn Nets drive engagement and ticket sales with fan data by downloading the full report. Only a…
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When you go to a game or a show, you’re bound to see a lot of phones out for ticket scanners. While some sports and entertainment fans have hung on to the idea of the ticket stub as a memento, most have embraced digitally-delivered…
Digital is a crucial part of sponsorships for brands today, but it hasn’t been that way for long. Before 2015, sponsors didn’t even rank digital presence in the top 10 activations. In just two years, though, digital has become an inescapable part of the…
Whether you’re an old data pro who wants to liven up your data game or a newbie just looking for ways to get started, here’s a roundup of great ways to get to know and engage your audience. Everything on this list is free…
Last Sunday, over 15.2 million unique viewers were watching the Buffalo Bills vs. the Jacksonville Jaguars. But instead of watching it on cable, fans were experiencing their first ever livestream on Yahoo. So why is this a big deal? This could potentially change the…
Data and new technology are changing fan experiences at stadiums and venues like never before. Here are the top 10 ways that fan-centric companies are redefining live events and converting spectators into superfans:
When you’re trying to build up a rich store of customer data, mobile is one of the most powerful resources you have at your disposal. Just ask Starbucks, which referred to mobile and digital as “the big prize” in the context of where to focus executive…
14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.
13 Retail Companies Using Data to Revolutionize Shopping Experiences