With limited attention spans and limitless competition, a marketing strategy aimed at anyone and everything can’t succeed. So you segment your audience: you serve ads to people who have visited your site, you focus email campaigns on people who have engaged on certain parts…
Whether you want to segment customers by demographics, web behaviors, billing data, interests, or some other data point, having awesome tools always helps.
Marketers are increasingly gaining more credibility with the CEO and board, in large part because they can be data-driven in their decision making.
Today, knowing your ideal customer is “technical” or a “pet lover” is simply not enough. You need to know exactly what they like. Their interests determine where you place ads, what content to write and how to engage them again and again. Fortunately, you…
Data and the NBA: A Slam Dunk Approach to Basketball
Is your customer data all over the place? Today, Umbel hosted an informative webinar that helped attendees better understand exactly how they can unify their customer data from disparate data silos. The webinar kicked off with Troy Lanier, VP of Product at Umbel, discussing…
How Qantas merges web, mobile and social data from multiple sources for better customer experiences.
6 Takeaways & Predictions From the Experts at the 2015 CDO Summit
How to Reach Maximum ROI With Customer Lifetime Value