From teams to venues to players and even mascots, the sports industry is all in on social media. And for good reason: fans are eating it up. 175.5 million sports fans interacted with posts for Super Bowl LI alone and the majority of younger…
sports
You’re never going to have trouble selling some of your events—your home openers, playoff games, and if you play host to non-sports events, concerts for bands like U2s or Guns N’ Roses (yes, still!). But what about your other events? Those middle-of-the-season, middle-of-the-week, middle-of-the-day…
The fundamental need every sports brand has is to find, grow and sustain an engaged fan base. Over the past few years, it’s become clear that the best way to accomplish this is through rich data that provides insights into how, when and where…
You might think it’s easier than ever to reach fans, but when we view 4-10,000 ads a day, billboards and television ads aren’t going to cut it when you need to drive attendance, sell merchandise, and make sponsors happy. So with all that competition,…
Opening Day. Two words that symbolize hope, new beginnings and a whole lot of excitement. No matter how last season ended, your team is 0-0, in first place (even if only for a day), and your fans are eagerly awaiting for the gates to…
Teams know when their schedules are released that there will be “easy” and “hard” games to sell. Typically, we see our clients rank their games based on opponents, start time and day of the week. Those rankings shift over the course of the season…
No matter whether you’re a brand, sports team, venue or individual, chances are you’re on Facebook. There are nearly 1.8 billion active monthly Facebook users around the world (not even counting Instagram or WhatsApp, which are owned by Facebook. Of course, being on Facebook…
What we heard over and over again at the IEG 2017 conference: the pressure is on. The sponsorship market is bigger than ever, and 80 percent of marketers report the need to validate sponsorship results has increased significantly. The problem? Marketers aren’t responding to…
From venue naming rights to players’ jerseys to in-venue apps, brands are putting their names all over everything. Sponsorship is already outpacing marketing and advertising in growth, reaching over $20 billion in spending in North America alone. Sports and entertainment companies are securing 80%…
Who do you think is easier to talk to: j39@gico, name unknown, or Maggie Jones, single sports fan, whose zipcode is 78759 and whose favorite snack is Doritos? Anyone would prefer Maggie Jones, but all too many companies are trying to engage fans without…