We’re excited to announce that after quietly increasing revenue for data-driven teams in the NFL, NBA and NHL, we will be strengthening two specialty practice areas to service our growing customer base, Umbel for Sports and Umbel for Entertainment. By collecting real time data about…
Recently, I’ve found myself talking more and more about data to the sports world. The questions that people are asking are interesting ones. I’ve shared them below along with what I can only promise is my very best advice.
With so much time and money spent by consumers on sports related activities, sports fans are surprisingly hard to reach. Perhaps it’s because (almost) everyone likes some kind of sport. Perhaps it’s because it’s an activity that marketers take for granted. Or, it’s because…
The Business of College Sports: An Infographic of the Top Teams, Sponsors & Brands. A data-driven overview of the top college sports teams based on revenue, attendance, performance and brand affinities
Data and new technology are changing fan experiences at stadiums and venues like never before. Here are the top 10 ways that fan-centric companies are redefining live events and converting spectators into superfans:
Brands are spending millions of dollars in athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do attract and retain their biggest sponsors:
Fan excitement year over year is hard to predict. Team performance, prestige of recruiting classes, and confidence in the coaching staff all play into how eager fans and alumni are to participate (and spend money) from one season to the the next.