You’re never going to have trouble selling some of your events—your home openers, playoff games, and if you play host to non-sports events, concerts for bands like U2s or Guns N’ Roses (yes, still!). But what about your other events? Those middle-of-the-season, middle-of-the-week, middle-of-the-day…
Ticket Sales
You might think it’s easier than ever to reach fans, but when we view 4-10,000 ads a day, billboards and television ads aren’t going to cut it when you need to drive attendance, sell merchandise, and make sponsors happy. So with all that competition,…
Opening Day. Two words that symbolize hope, new beginnings and a whole lot of excitement. No matter how last season ended, your team is 0-0, in first place (even if only for a day), and your fans are eagerly awaiting for the gates to…
Teams know when their schedules are released that there will be “easy” and “hard” games to sell. Typically, we see our clients rank their games based on opponents, start time and day of the week. Those rankings shift over the course of the season…
You’ve got PPC campaigns on #allthenetworks, your email nurtures could not be better, and you’re advertising on social networks some people haven’t even heard of yet. So, what’s next? Before you jump into another channel, are you sure you’re making the most of the…
When people talk about ticket sales, the conversation usually focuses on promotional channels like email, search, social media and display ads, but there’s a crucial element that often gets left out of the conversation: salespeople. Marketing channels are great ways to sell single-game tickets…
Reaching fans isn’t necessarily what sports and entertainment companies struggle with—it’s reaching the right fans with the right message. Umbel users have always been able to find and act on their most important audience segments, but we just made it a lot easier to…
Don’t have to worry about increasing ticket sales? Here’s what you can do even when the bleachers are packed.
An Little Data experiment to understand how streaming leads to concert and festival purchases.
The popularity of music festivals has exploded in the last decade. They’re everywhere — with new ones popping up every year. People are traveling hundreds of miles to attend festivals, with 10.7 million festival goers attending multiple festivals within a given year. With so…